Current Incentives and Rebates

We know you all love a great deal. And why not? Saving money is always a good feeling, especially when it comes to your vehicle. At Lidtke Motors, we have a number of incentives that will allow you to save money on a new car in Beaver Dam, whether it’s brand-new or just new to you. These deals come straight from Lincoln, and are constantly updating so make sure to check back frequently to make sure you’re getting the best deal out there. We’d hate for you to miss out on something as rewarding as saving money, so get in touch with us today. We’d love to help in any way we can.

2017 Continental

Total Cash $0
Bonus Cash $0
Customer Cash $0
APR*
0.00% /36 mo
0.90% /48 mo
1.90% /60 mo
3.90% /72 mo
American Quarter Horse Assoc Member Offer [+] Details

The AQHA member links to http://www.fordspecialoffer.com/aqha from the AQHA website (www.aqha.com). They login to the website using their AQHA Member ID # and Zip Code (as printed on their AQHA Membership Card). Once logged in, the member is given the opportunity to change the name (individual or business) OR address that will be printed on the certificate. It is very important that the name and address match those included on the New Vehicle Purchase/Lease Contract. If the last name printed on the Certificate does not match the last name in the reported sold to information in Sales Reporting, the incentive will not be claimable in VINCENT. The certificate can be transferred to another person within the household before it is generated. Once the certificate is generated, it cannot be transferred to another person. The sale must be reported to the person / business name and address shown on the certificate.

AQHA members may contact AQHA Customer Service @ (806) 376-4811 if they need assistance processing their e-Certificate.

AQHA members should present their e-Certificate to the Ford Dealership at time of purchase. Dealerships will be required to retain a copy of the ecertificate in the deal jacket for audit purposes.

First Responder Bonus Cash [+] Details

First Responders Bonus Cash

- $750 Bonus Cash offer exclusively for First Responders serving communities with the following jobs:

Eligible Customers:

Police
- Police Officer
- Sheriff/Sheriffx2019s Deputy
- Correctional Officer
- State Trooper
- Federal Law Enforcement officer (Example: Customs, Homeland and Security, etc.)

Fire Department
- Career Firefighter
- Volunteer Firefighter

EMT
- EMT
- Paramedic

Occupations that do not qualify for the incentive at this time:
- 911 Dispatcher
- Registered Nurse
- Ski Patrol-unless the customer has a EMT license
- CERT Team Members (Community Emergency Response team)
- VIPS- Volunteers in Police Service
- Search and Rescue
- Emergency Management Volunteers

- Customers will now be directed to www.fordspecialoffer.com/firstresponders to register and be validated online for their First Responders eligibility according to the program rules PRIOR to purchasing their vehicle. Once verified, customers will receive a certificate number that will be used to claim the program in VINCENT.

University of Michigan Alumni Assoc Bonus Cash [+] Details

University of Michigan Alumni Assoc Bonus Cash

AXZD Plan Customer Cash [+] Details

AXZD Plan Customer Cash

College Student Purchase Program [+] Details

Lincoln is announcing College Student Purchase Program, effective January 6, 2015, for ALL full-time and part-time college students (Freshmen, Sophomores, Juniors and Seniors), recent college or trade school graduates and current graduate school students.
- Effective January 4, 2017 Students who have graduated or will graduate within 3 years, between May 1, 2014 through January 2 , 2018 are eligible for this incentive.
- Incentive to include A/Z/D sale types

Ford 3 Month Early Bird [+] Details

Lincoln AFS, Lincoln and your Market Areas are pleased to announce "3 Month" Early Bird, "3 Month" Early Bird Exception. This Early Bird Program offers select RCL customers, including Advanced Payment Plan (APP)
lessees, with scheduled terminations of a Focus(Gas & Electric), Fusion (Gas, Hybrid & Energi), Escape, Edge, Explorer and F-150 vehicle from May 2, 2017 through August 31, 2017 the opportunity to terminate early
with up to (#3) remaining payments waived, the remaining payments are the customer's responsibility. The program is limited to current qualifying RCL customers and requires the customer to purchase or lease a
new eligible 2016/2017-Model Ford or Lincoln Vehicles from April 4, 2017 through July 5, 2017.
- All Retail or Lease contracts MUST be financed through Ford Credit.
- Final Pay vehicles are not eligible.
- This program is not compatible with other Early Bird programs.

Lincoln 3 Month Early Bird [+] Details

Lincoln AFS, Lincoln and your Regional office are pleased to announce "3 Month" Early Bird, "3 Month" Early Bird Exception. This Early Bird Program offers select RCL customers, including Advanced Payment Plan (APP)
lessees, with scheduled terminations from May 2, 2017 - August 31, 2017 the opportunity to terminate early with up to (#3) remaining payments waived, the remaining payments are the customer's responsibility.
The program is limited to current qualifying RCL customers and requires the customer to purchase or lease a new eligible 2016/2017-Model Lincoln Vehicle from April 4, 2017 through July 5, 2017.

- All Retail or Lease contracts MUST be financed through Lincoln AFS.

- Final Pay vehicles are not eligible.

- This program is not compatible with other Early Bird programs.

Military Appreciation [+] Details

Military Appreciation Bonus Cash
- Effective February 8, 2016, there will be a new on-line verification process for customers to use
for this program. Dealers will no longer be required to validate or retain military documentation.
- $500 Bonus Cash offer exclusively for members of the following US Military Branches:
Eligible Customers:
* Active Military Personnel in the Army, Navy, Air Force, Marines, Coast Guard, National Guard
* Reservists serving on Active Duty and members of the Delayed Entry/Enlistment Program (DEP)
* Veterans within 2 years of separation, who are residents of the United States.
* Retirees
* Spouse/Surviving Spouse and other household members
For all eligible vehicle sold starting on February 8, 2016, customers will now be directed to
www.fordsalutesthosewhoserve.com to register and be validated online for their military
eligibility according to the program rules PRIOR to purchasing their vehicle. Once verified,
customers will receive a certificate number that will be used to claim the program in Smart
VINCENT.
- Offer is valid for the purchase or lease of a new eligible Ford Division vehicle. Limit one $500
Bonus Cash offer per vehicle purchased or leased.
-Dealers are no longer required to keep Military Personal documentation proof in the dealer
jacket. Documentation will be stored through x201CTroop IDx201D and approved by the certificate number
issued.
- Qualifying buyers will receive $500 Bonus Cash good toward the purchase or lease of any eligible
new vehicle.
- Final paid vehicles are NOT eligible.

Lincoln Continental RETAIL Order Allowance [+] Details

This program will provide a $1,000 Retail (non-stock) Order Allowance Incentive for all eligible Retail Ordered 2017-Model Continental.

RCL Renewal [+] Details

RCL Renewal

Customers who come out of any eligible Lincoln, Mercury or Ford RCL contract and purchase or lease a new eligible Lincoln vehicle are eligible for the below incentives.
- Customer must have leased the Lincoln vehicle for a minimum of 30 days prior to the sale date of the new VIN.

- RCL Renewal is compatible with any Owner Loyalty program

- Prior Commercial Lease contracts are NOT eligible for RCL Renewal.

Sirus Satellite [+] Details

Qualifying residents of the United States in the Central Market Area, East Market Area, Great Lakes Market
Area, Southeast Market Area, West Market Area-AZ, West Market Area-CA, West Market Area-CO, West
Market Area-ID, West Market Area-KS, West Market Area-MT, West Market Area-NE, West Market Area-NM,
West Market Area-NV, West Market Area-OR, West Market Area-SD, West Market Area-TX, West Market Area-
UT, West Market Area-WA, West Market Area-WY Region(s).

2017 Continental, MKC, MKZ, MKX, MKT, Navigator, MKS.

X Plan Partner Plus Offer [+] Details

Lincoln is announcing X-Plan Partner Plus Offer, effective April 4, 2017.

2017 Continental Black Label

Total Cash $0
Bonus Cash $0
Customer Cash $0
APR*
0.00% /36 mo
0.90% /48 mo
1.90% /60 mo
3.90% /72 mo
American Quarter Horse Assoc Member Offer [+] Details

The AQHA member links to http://www.fordspecialoffer.com/aqha from the AQHA website (www.aqha.com). They login to the website using their AQHA Member ID # and Zip Code (as printed on their AQHA Membership Card). Once logged in, the member is given the opportunity to change the name (individual or business) OR address that will be printed on the certificate. It is very important that the name and address match those included on the New Vehicle Purchase/Lease Contract. If the last name printed on the Certificate does not match the last name in the reported sold to information in Sales Reporting, the incentive will not be claimable in VINCENT. The certificate can be transferred to another person within the household before it is generated. Once the certificate is generated, it cannot be transferred to another person. The sale must be reported to the person / business name and address shown on the certificate.

AQHA members may contact AQHA Customer Service @ (806) 376-4811 if they need assistance processing their e-Certificate.

AQHA members should present their e-Certificate to the Ford Dealership at time of purchase. Dealerships will be required to retain a copy of the ecertificate in the deal jacket for audit purposes.

First Responder Bonus Cash [+] Details

First Responders Bonus Cash

- $750 Bonus Cash offer exclusively for First Responders serving communities with the following jobs:

Eligible Customers:

Police
- Police Officer
- Sheriff/Sheriffx2019s Deputy
- Correctional Officer
- State Trooper
- Federal Law Enforcement officer (Example: Customs, Homeland and Security, etc.)

Fire Department
- Career Firefighter
- Volunteer Firefighter

EMT
- EMT
- Paramedic

Occupations that do not qualify for the incentive at this time:
- 911 Dispatcher
- Registered Nurse
- Ski Patrol-unless the customer has a EMT license
- CERT Team Members (Community Emergency Response team)
- VIPS- Volunteers in Police Service
- Search and Rescue
- Emergency Management Volunteers

- Customers will now be directed to www.fordspecialoffer.com/firstresponders to register and be validated online for their First Responders eligibility according to the program rules PRIOR to purchasing their vehicle. Once verified, customers will receive a certificate number that will be used to claim the program in VINCENT.

University of Michigan Alumni Assoc Bonus Cash [+] Details

University of Michigan Alumni Assoc Bonus Cash

AXZD Plan Customer Cash [+] Details

AXZD Plan Customer Cash

College Student Purchase Program [+] Details

Lincoln is announcing College Student Purchase Program, effective January 6, 2015, for ALL full-time and part-time college students (Freshmen, Sophomores, Juniors and Seniors), recent college or trade school graduates and current graduate school students.
- Effective January 4, 2017 Students who have graduated or will graduate within 3 years, between May 1, 2014 through January 2 , 2018 are eligible for this incentive.
- Incentive to include A/Z/D sale types

Ford 3 Month Early Bird [+] Details

Lincoln AFS, Lincoln and your Market Areas are pleased to announce "3 Month" Early Bird, "3 Month" Early Bird Exception. This Early Bird Program offers select RCL customers, including Advanced Payment Plan (APP)
lessees, with scheduled terminations of a Focus(Gas & Electric), Fusion (Gas, Hybrid & Energi), Escape, Edge, Explorer and F-150 vehicle from May 2, 2017 through August 31, 2017 the opportunity to terminate early
with up to (#3) remaining payments waived, the remaining payments are the customer's responsibility. The program is limited to current qualifying RCL customers and requires the customer to purchase or lease a
new eligible 2016/2017-Model Ford or Lincoln Vehicles from April 4, 2017 through July 5, 2017.
- All Retail or Lease contracts MUST be financed through Ford Credit.
- Final Pay vehicles are not eligible.
- This program is not compatible with other Early Bird programs.

Lincoln 3 Month Early Bird [+] Details

Lincoln AFS, Lincoln and your Regional office are pleased to announce "3 Month" Early Bird, "3 Month" Early Bird Exception. This Early Bird Program offers select RCL customers, including Advanced Payment Plan (APP)
lessees, with scheduled terminations from May 2, 2017 - August 31, 2017 the opportunity to terminate early with up to (#3) remaining payments waived, the remaining payments are the customer's responsibility.
The program is limited to current qualifying RCL customers and requires the customer to purchase or lease a new eligible 2016/2017-Model Lincoln Vehicle from April 4, 2017 through July 5, 2017.

- All Retail or Lease contracts MUST be financed through Lincoln AFS.

- Final Pay vehicles are not eligible.

- This program is not compatible with other Early Bird programs.

Military Appreciation [+] Details

Military Appreciation Bonus Cash
- Effective February 8, 2016, there will be a new on-line verification process for customers to use
for this program. Dealers will no longer be required to validate or retain military documentation.
- $500 Bonus Cash offer exclusively for members of the following US Military Branches:
Eligible Customers:
* Active Military Personnel in the Army, Navy, Air Force, Marines, Coast Guard, National Guard
* Reservists serving on Active Duty and members of the Delayed Entry/Enlistment Program (DEP)
* Veterans within 2 years of separation, who are residents of the United States.
* Retirees
* Spouse/Surviving Spouse and other household members
For all eligible vehicle sold starting on February 8, 2016, customers will now be directed to
www.fordsalutesthosewhoserve.com to register and be validated online for their military
eligibility according to the program rules PRIOR to purchasing their vehicle. Once verified,
customers will receive a certificate number that will be used to claim the program in Smart
VINCENT.
- Offer is valid for the purchase or lease of a new eligible Ford Division vehicle. Limit one $500
Bonus Cash offer per vehicle purchased or leased.
-Dealers are no longer required to keep Military Personal documentation proof in the dealer
jacket. Documentation will be stored through x201CTroop IDx201D and approved by the certificate number
issued.
- Qualifying buyers will receive $500 Bonus Cash good toward the purchase or lease of any eligible
new vehicle.
- Final paid vehicles are NOT eligible.

Lincoln Continental RETAIL Order Allowance [+] Details

This program will provide a $1,000 Retail (non-stock) Order Allowance Incentive for all eligible Retail Ordered 2017-Model Continental.

RCL Renewal [+] Details

RCL Renewal

Customers who come out of any eligible Lincoln, Mercury or Ford RCL contract and purchase or lease a new eligible Lincoln vehicle are eligible for the below incentives.
- Customer must have leased the Lincoln vehicle for a minimum of 30 days prior to the sale date of the new VIN.

- RCL Renewal is compatible with any Owner Loyalty program

- Prior Commercial Lease contracts are NOT eligible for RCL Renewal.

Sirus Satellite [+] Details

Qualifying residents of the United States in the Central Market Area, East Market Area, Great Lakes Market
Area, Southeast Market Area, West Market Area-AZ, West Market Area-CA, West Market Area-CO, West
Market Area-ID, West Market Area-KS, West Market Area-MT, West Market Area-NE, West Market Area-NM,
West Market Area-NV, West Market Area-OR, West Market Area-SD, West Market Area-TX, West Market Area-
UT, West Market Area-WA, West Market Area-WY Region(s).

2017 Continental, MKC, MKZ, MKX, MKT, Navigator, MKS.

X Plan Partner Plus Offer [+] Details

Lincoln is announcing X-Plan Partner Plus Offer, effective April 4, 2017.

2017 MKZ Black Label

Total Cash $500
Bonus Cash $500
Customer Cash $0
APR*
0.00% /36 mo
0.00% /48 mo
0.00% /60 mo
1.90% /72 mo
American Quarter Horse Assoc Member Offer [+] Details

The AQHA member links to http://www.fordspecialoffer.com/aqha from the AQHA website (www.aqha.com). They login to the website using their AQHA Member ID # and Zip Code (as printed on their AQHA Membership Card). Once logged in, the member is given the opportunity to change the name (individual or business) OR address that will be printed on the certificate. It is very important that the name and address match those included on the New Vehicle Purchase/Lease Contract. If the last name printed on the Certificate does not match the last name in the reported sold to information in Sales Reporting, the incentive will not be claimable in VINCENT. The certificate can be transferred to another person within the household before it is generated. Once the certificate is generated, it cannot be transferred to another person. The sale must be reported to the person / business name and address shown on the certificate.

AQHA members may contact AQHA Customer Service @ (806) 376-4811 if they need assistance processing their e-Certificate.

AQHA members should present their e-Certificate to the Ford Dealership at time of purchase. Dealerships will be required to retain a copy of the ecertificate in the deal jacket for audit purposes.

Aged Inventory Retail Premium Bonus Customer Cash [+] Details

Aged Inventory Retail Premium Bonus Customer Cash

First Responder Bonus Cash [+] Details

First Responders Bonus Cash

- $750 Bonus Cash offer exclusively for First Responders serving communities with the following jobs:

Eligible Customers:

Police
- Police Officer
- Sheriff/Sheriffx2019s Deputy
- Correctional Officer
- State Trooper
- Federal Law Enforcement officer (Example: Customs, Homeland and Security, etc.)

Fire Department
- Career Firefighter
- Volunteer Firefighter

EMT
- EMT
- Paramedic

Occupations that do not qualify for the incentive at this time:
- 911 Dispatcher
- Registered Nurse
- Ski Patrol-unless the customer has a EMT license
- CERT Team Members (Community Emergency Response team)
- VIPS- Volunteers in Police Service
- Search and Rescue
- Emergency Management Volunteers

- Customers will now be directed to www.fordspecialoffer.com/firstresponders to register and be validated online for their First Responders eligibility according to the program rules PRIOR to purchasing their vehicle. Once verified, customers will receive a certificate number that will be used to claim the program in VINCENT.

University of Michigan Alumni Assoc Bonus Cash [+] Details

University of Michigan Alumni Assoc Bonus Cash

AXZD Plan Customer Cash [+] Details

AXZD Plan Customer Cash

AXZD Plan Customer Cash [+] Details

AXZD Plan Customer Cash

College Student Purchase Program [+] Details

Lincoln is announcing College Student Purchase Program, effective January 6, 2015, for ALL full-time and part-time college students (Freshmen, Sophomores, Juniors and Seniors), recent college or trade school graduates and current graduate school students.
- Effective January 4, 2017 Students who have graduated or will graduate within 3 years, between May 1, 2014 through January 2 , 2018 are eligible for this incentive.
- Incentive to include A/Z/D sale types

Competitive Conquest BONUS Cash [+] Details

Lincoln is announcing Competitive Conquest Bonus Cash, effective April 4, 2017.

Customers that currently Own or Lease a non-Ford/Lincoln/Mercury Motor Company Car, SUV or Light Duty
Truck will receive Conquest Cash towards the purchase or lease of an eligible new vehicle.

Current lease customers are not required to terminate their lease.

Customer must have leased/owned the competitive vehicle for a minimum of 30 days prior to the sale date
of the new VIN.

Customers who terminated a competitive vehicle lease up to 30 days prior to the sales of the new VIN are
eligible.

Customer is NOT required to trade in their vehicle.

Ford 3 Month Early Bird [+] Details

Lincoln AFS, Lincoln and your Market Areas are pleased to announce "3 Month" Early Bird, "3 Month" Early Bird Exception. This Early Bird Program offers select RCL customers, including Advanced Payment Plan (APP)
lessees, with scheduled terminations of a Focus(Gas & Electric), Fusion (Gas, Hybrid & Energi), Escape, Edge, Explorer and F-150 vehicle from May 2, 2017 through August 31, 2017 the opportunity to terminate early
with up to (#3) remaining payments waived, the remaining payments are the customer's responsibility. The program is limited to current qualifying RCL customers and requires the customer to purchase or lease a
new eligible 2016/2017-Model Ford or Lincoln Vehicles from April 4, 2017 through July 5, 2017.
- All Retail or Lease contracts MUST be financed through Ford Credit.
- Final Pay vehicles are not eligible.
- This program is not compatible with other Early Bird programs.

Lincoln 3 Month Early Bird [+] Details

Lincoln AFS, Lincoln and your Regional office are pleased to announce "3 Month" Early Bird, "3 Month" Early Bird Exception. This Early Bird Program offers select RCL customers, including Advanced Payment Plan (APP)
lessees, with scheduled terminations from May 2, 2017 - August 31, 2017 the opportunity to terminate early with up to (#3) remaining payments waived, the remaining payments are the customer's responsibility.
The program is limited to current qualifying RCL customers and requires the customer to purchase or lease a new eligible 2016/2017-Model Lincoln Vehicle from April 4, 2017 through July 5, 2017.

- All Retail or Lease contracts MUST be financed through Lincoln AFS.

- Final Pay vehicles are not eligible.

- This program is not compatible with other Early Bird programs.

Military Appreciation [+] Details

Military Appreciation Bonus Cash
- Effective February 8, 2016, there will be a new on-line verification process for customers to use
for this program. Dealers will no longer be required to validate or retain military documentation.
- $500 Bonus Cash offer exclusively for members of the following US Military Branches:
Eligible Customers:
* Active Military Personnel in the Army, Navy, Air Force, Marines, Coast Guard, National Guard
* Reservists serving on Active Duty and members of the Delayed Entry/Enlistment Program (DEP)
* Veterans within 2 years of separation, who are residents of the United States.
* Retirees
* Spouse/Surviving Spouse and other household members
For all eligible vehicle sold starting on February 8, 2016, customers will now be directed to
www.fordsalutesthosewhoserve.com to register and be validated online for their military
eligibility according to the program rules PRIOR to purchasing their vehicle. Once verified,
customers will receive a certificate number that will be used to claim the program in Smart
VINCENT.
- Offer is valid for the purchase or lease of a new eligible Ford Division vehicle. Limit one $500
Bonus Cash offer per vehicle purchased or leased.
-Dealers are no longer required to keep Military Personal documentation proof in the dealer
jacket. Documentation will be stored through x201CTroop IDx201D and approved by the certificate number
issued.
- Qualifying buyers will receive $500 Bonus Cash good toward the purchase or lease of any eligible
new vehicle.
- Final paid vehicles are NOT eligible.

RCL Renewal [+] Details

RCL Renewal

Customers who come out of any eligible Lincoln, Mercury or Ford RCL contract and purchase or lease a new eligible Lincoln vehicle are eligible for the below incentives.
- Customer must have leased the Lincoln vehicle for a minimum of 30 days prior to the sale date of the new VIN.

- RCL Renewal is compatible with any Owner Loyalty program

- Prior Commercial Lease contracts are NOT eligible for RCL Renewal.

Sirus Satellite [+] Details

Qualifying residents of the United States in the Central Market Area, East Market Area, Great Lakes Market
Area, Southeast Market Area, West Market Area-AZ, West Market Area-CA, West Market Area-CO, West
Market Area-ID, West Market Area-KS, West Market Area-MT, West Market Area-NE, West Market Area-NM,
West Market Area-NV, West Market Area-OR, West Market Area-SD, West Market Area-TX, West Market Area-
UT, West Market Area-WA, West Market Area-WY Region(s).

2017 Continental, MKC, MKZ, MKX, MKT, Navigator, MKS.

X Plan Partner Plus Offer [+] Details

Lincoln is announcing X-Plan Partner Plus Offer, effective April 4, 2017.

2017 MKZ Premiere

Total Cash $500
Bonus Cash $500
Customer Cash $0
APR*
0.00% /36 mo
0.00% /48 mo
0.00% /60 mo
1.90% /72 mo
American Quarter Horse Assoc Member Offer [+] Details

The AQHA member links to http://www.fordspecialoffer.com/aqha from the AQHA website (www.aqha.com). They login to the website using their AQHA Member ID # and Zip Code (as printed on their AQHA Membership Card). Once logged in, the member is given the opportunity to change the name (individual or business) OR address that will be printed on the certificate. It is very important that the name and address match those included on the New Vehicle Purchase/Lease Contract. If the last name printed on the Certificate does not match the last name in the reported sold to information in Sales Reporting, the incentive will not be claimable in VINCENT. The certificate can be transferred to another person within the household before it is generated. Once the certificate is generated, it cannot be transferred to another person. The sale must be reported to the person / business name and address shown on the certificate.

AQHA members may contact AQHA Customer Service @ (806) 376-4811 if they need assistance processing their e-Certificate.

AQHA members should present their e-Certificate to the Ford Dealership at time of purchase. Dealerships will be required to retain a copy of the ecertificate in the deal jacket for audit purposes.

Aged Inventory Retail Premium Bonus Customer Cash [+] Details

Aged Inventory Retail Premium Bonus Customer Cash

First Responder Bonus Cash [+] Details

First Responders Bonus Cash

- $750 Bonus Cash offer exclusively for First Responders serving communities with the following jobs:

Eligible Customers:

Police
- Police Officer
- Sheriff/Sheriffx2019s Deputy
- Correctional Officer
- State Trooper
- Federal Law Enforcement officer (Example: Customs, Homeland and Security, etc.)

Fire Department
- Career Firefighter
- Volunteer Firefighter

EMT
- EMT
- Paramedic

Occupations that do not qualify for the incentive at this time:
- 911 Dispatcher
- Registered Nurse
- Ski Patrol-unless the customer has a EMT license
- CERT Team Members (Community Emergency Response team)
- VIPS- Volunteers in Police Service
- Search and Rescue
- Emergency Management Volunteers

- Customers will now be directed to www.fordspecialoffer.com/firstresponders to register and be validated online for their First Responders eligibility according to the program rules PRIOR to purchasing their vehicle. Once verified, customers will receive a certificate number that will be used to claim the program in VINCENT.

University of Michigan Alumni Assoc Bonus Cash [+] Details

University of Michigan Alumni Assoc Bonus Cash

AXZD Plan Customer Cash [+] Details

AXZD Plan Customer Cash

AXZD Plan Customer Cash [+] Details

AXZD Plan Customer Cash

College Student Purchase Program [+] Details

Lincoln is announcing College Student Purchase Program, effective January 6, 2015, for ALL full-time and part-time college students (Freshmen, Sophomores, Juniors and Seniors), recent college or trade school graduates and current graduate school students.
- Effective January 4, 2017 Students who have graduated or will graduate within 3 years, between May 1, 2014 through January 2 , 2018 are eligible for this incentive.
- Incentive to include A/Z/D sale types

Competitive Conquest BONUS Cash [+] Details

Lincoln is announcing Competitive Conquest Bonus Cash, effective April 4, 2017.

Customers that currently Own or Lease a non-Ford/Lincoln/Mercury Motor Company Car, SUV or Light Duty
Truck will receive Conquest Cash towards the purchase or lease of an eligible new vehicle.

Current lease customers are not required to terminate their lease.

Customer must have leased/owned the competitive vehicle for a minimum of 30 days prior to the sale date
of the new VIN.

Customers who terminated a competitive vehicle lease up to 30 days prior to the sales of the new VIN are
eligible.

Customer is NOT required to trade in their vehicle.

Ford 3 Month Early Bird [+] Details

Lincoln AFS, Lincoln and your Market Areas are pleased to announce "3 Month" Early Bird, "3 Month" Early Bird Exception. This Early Bird Program offers select RCL customers, including Advanced Payment Plan (APP)
lessees, with scheduled terminations of a Focus(Gas & Electric), Fusion (Gas, Hybrid & Energi), Escape, Edge, Explorer and F-150 vehicle from May 2, 2017 through August 31, 2017 the opportunity to terminate early
with up to (#3) remaining payments waived, the remaining payments are the customer's responsibility. The program is limited to current qualifying RCL customers and requires the customer to purchase or lease a
new eligible 2016/2017-Model Ford or Lincoln Vehicles from April 4, 2017 through July 5, 2017.
- All Retail or Lease contracts MUST be financed through Ford Credit.
- Final Pay vehicles are not eligible.
- This program is not compatible with other Early Bird programs.

Lincoln 3 Month Early Bird [+] Details

Lincoln AFS, Lincoln and your Regional office are pleased to announce "3 Month" Early Bird, "3 Month" Early Bird Exception. This Early Bird Program offers select RCL customers, including Advanced Payment Plan (APP)
lessees, with scheduled terminations from May 2, 2017 - August 31, 2017 the opportunity to terminate early with up to (#3) remaining payments waived, the remaining payments are the customer's responsibility.
The program is limited to current qualifying RCL customers and requires the customer to purchase or lease a new eligible 2016/2017-Model Lincoln Vehicle from April 4, 2017 through July 5, 2017.

- All Retail or Lease contracts MUST be financed through Lincoln AFS.

- Final Pay vehicles are not eligible.

- This program is not compatible with other Early Bird programs.

Military Appreciation [+] Details

Military Appreciation Bonus Cash
- Effective February 8, 2016, there will be a new on-line verification process for customers to use
for this program. Dealers will no longer be required to validate or retain military documentation.
- $500 Bonus Cash offer exclusively for members of the following US Military Branches:
Eligible Customers:
* Active Military Personnel in the Army, Navy, Air Force, Marines, Coast Guard, National Guard
* Reservists serving on Active Duty and members of the Delayed Entry/Enlistment Program (DEP)
* Veterans within 2 years of separation, who are residents of the United States.
* Retirees
* Spouse/Surviving Spouse and other household members
For all eligible vehicle sold starting on February 8, 2016, customers will now be directed to
www.fordsalutesthosewhoserve.com to register and be validated online for their military
eligibility according to the program rules PRIOR to purchasing their vehicle. Once verified,
customers will receive a certificate number that will be used to claim the program in Smart
VINCENT.
- Offer is valid for the purchase or lease of a new eligible Ford Division vehicle. Limit one $500
Bonus Cash offer per vehicle purchased or leased.
-Dealers are no longer required to keep Military Personal documentation proof in the dealer
jacket. Documentation will be stored through x201CTroop IDx201D and approved by the certificate number
issued.
- Qualifying buyers will receive $500 Bonus Cash good toward the purchase or lease of any eligible
new vehicle.
- Final paid vehicles are NOT eligible.

RCL Renewal [+] Details

RCL Renewal

Customers who come out of any eligible Lincoln, Mercury or Ford RCL contract and purchase or lease a new eligible Lincoln vehicle are eligible for the below incentives.
- Customer must have leased the Lincoln vehicle for a minimum of 30 days prior to the sale date of the new VIN.

- RCL Renewal is compatible with any Owner Loyalty program

- Prior Commercial Lease contracts are NOT eligible for RCL Renewal.

Sirus Satellite [+] Details

Qualifying residents of the United States in the Central Market Area, East Market Area, Great Lakes Market
Area, Southeast Market Area, West Market Area-AZ, West Market Area-CA, West Market Area-CO, West
Market Area-ID, West Market Area-KS, West Market Area-MT, West Market Area-NE, West Market Area-NM,
West Market Area-NV, West Market Area-OR, West Market Area-SD, West Market Area-TX, West Market Area-
UT, West Market Area-WA, West Market Area-WY Region(s).

2017 Continental, MKC, MKZ, MKX, MKT, Navigator, MKS.

X Plan Partner Plus Offer [+] Details

Lincoln is announcing X-Plan Partner Plus Offer, effective April 4, 2017.

2017 MKZ Reserve

Total Cash $500
Bonus Cash $500
Customer Cash $0
APR*
0.00% /36 mo
0.00% /48 mo
0.00% /60 mo
1.90% /72 mo
American Quarter Horse Assoc Member Offer [+] Details

The AQHA member links to http://www.fordspecialoffer.com/aqha from the AQHA website (www.aqha.com). They login to the website using their AQHA Member ID # and Zip Code (as printed on their AQHA Membership Card). Once logged in, the member is given the opportunity to change the name (individual or business) OR address that will be printed on the certificate. It is very important that the name and address match those included on the New Vehicle Purchase/Lease Contract. If the last name printed on the Certificate does not match the last name in the reported sold to information in Sales Reporting, the incentive will not be claimable in VINCENT. The certificate can be transferred to another person within the household before it is generated. Once the certificate is generated, it cannot be transferred to another person. The sale must be reported to the person / business name and address shown on the certificate.

AQHA members may contact AQHA Customer Service @ (806) 376-4811 if they need assistance processing their e-Certificate.

AQHA members should present their e-Certificate to the Ford Dealership at time of purchase. Dealerships will be required to retain a copy of the ecertificate in the deal jacket for audit purposes.

Aged Inventory Retail Premium Bonus Customer Cash [+] Details

Aged Inventory Retail Premium Bonus Customer Cash

First Responder Bonus Cash [+] Details

First Responders Bonus Cash

- $750 Bonus Cash offer exclusively for First Responders serving communities with the following jobs:

Eligible Customers:

Police
- Police Officer
- Sheriff/Sheriffx2019s Deputy
- Correctional Officer
- State Trooper
- Federal Law Enforcement officer (Example: Customs, Homeland and Security, etc.)

Fire Department
- Career Firefighter
- Volunteer Firefighter

EMT
- EMT
- Paramedic

Occupations that do not qualify for the incentive at this time:
- 911 Dispatcher
- Registered Nurse
- Ski Patrol-unless the customer has a EMT license
- CERT Team Members (Community Emergency Response team)
- VIPS- Volunteers in Police Service
- Search and Rescue
- Emergency Management Volunteers

- Customers will now be directed to www.fordspecialoffer.com/firstresponders to register and be validated online for their First Responders eligibility according to the program rules PRIOR to purchasing their vehicle. Once verified, customers will receive a certificate number that will be used to claim the program in VINCENT.

University of Michigan Alumni Assoc Bonus Cash [+] Details

University of Michigan Alumni Assoc Bonus Cash

AXZD Plan Customer Cash [+] Details

AXZD Plan Customer Cash

AXZD Plan Customer Cash [+] Details

AXZD Plan Customer Cash

College Student Purchase Program [+] Details

Lincoln is announcing College Student Purchase Program, effective January 6, 2015, for ALL full-time and part-time college students (Freshmen, Sophomores, Juniors and Seniors), recent college or trade school graduates and current graduate school students.
- Effective January 4, 2017 Students who have graduated or will graduate within 3 years, between May 1, 2014 through January 2 , 2018 are eligible for this incentive.
- Incentive to include A/Z/D sale types

Competitive Conquest BONUS Cash [+] Details

Lincoln is announcing Competitive Conquest Bonus Cash, effective April 4, 2017.

Customers that currently Own or Lease a non-Ford/Lincoln/Mercury Motor Company Car, SUV or Light Duty
Truck will receive Conquest Cash towards the purchase or lease of an eligible new vehicle.

Current lease customers are not required to terminate their lease.

Customer must have leased/owned the competitive vehicle for a minimum of 30 days prior to the sale date
of the new VIN.

Customers who terminated a competitive vehicle lease up to 30 days prior to the sales of the new VIN are
eligible.

Customer is NOT required to trade in their vehicle.

Ford 3 Month Early Bird [+] Details

Lincoln AFS, Lincoln and your Market Areas are pleased to announce "3 Month" Early Bird, "3 Month" Early Bird Exception. This Early Bird Program offers select RCL customers, including Advanced Payment Plan (APP)
lessees, with scheduled terminations of a Focus(Gas & Electric), Fusion (Gas, Hybrid & Energi), Escape, Edge, Explorer and F-150 vehicle from May 2, 2017 through August 31, 2017 the opportunity to terminate early
with up to (#3) remaining payments waived, the remaining payments are the customer's responsibility. The program is limited to current qualifying RCL customers and requires the customer to purchase or lease a
new eligible 2016/2017-Model Ford or Lincoln Vehicles from April 4, 2017 through July 5, 2017.
- All Retail or Lease contracts MUST be financed through Ford Credit.
- Final Pay vehicles are not eligible.
- This program is not compatible with other Early Bird programs.

Lincoln 3 Month Early Bird [+] Details

Lincoln AFS, Lincoln and your Regional office are pleased to announce "3 Month" Early Bird, "3 Month" Early Bird Exception. This Early Bird Program offers select RCL customers, including Advanced Payment Plan (APP)
lessees, with scheduled terminations from May 2, 2017 - August 31, 2017 the opportunity to terminate early with up to (#3) remaining payments waived, the remaining payments are the customer's responsibility.
The program is limited to current qualifying RCL customers and requires the customer to purchase or lease a new eligible 2016/2017-Model Lincoln Vehicle from April 4, 2017 through July 5, 2017.

- All Retail or Lease contracts MUST be financed through Lincoln AFS.

- Final Pay vehicles are not eligible.

- This program is not compatible with other Early Bird programs.

Military Appreciation [+] Details

Military Appreciation Bonus Cash
- Effective February 8, 2016, there will be a new on-line verification process for customers to use
for this program. Dealers will no longer be required to validate or retain military documentation.
- $500 Bonus Cash offer exclusively for members of the following US Military Branches:
Eligible Customers:
* Active Military Personnel in the Army, Navy, Air Force, Marines, Coast Guard, National Guard
* Reservists serving on Active Duty and members of the Delayed Entry/Enlistment Program (DEP)
* Veterans within 2 years of separation, who are residents of the United States.
* Retirees
* Spouse/Surviving Spouse and other household members
For all eligible vehicle sold starting on February 8, 2016, customers will now be directed to
www.fordsalutesthosewhoserve.com to register and be validated online for their military
eligibility according to the program rules PRIOR to purchasing their vehicle. Once verified,
customers will receive a certificate number that will be used to claim the program in Smart
VINCENT.
- Offer is valid for the purchase or lease of a new eligible Ford Division vehicle. Limit one $500
Bonus Cash offer per vehicle purchased or leased.
-Dealers are no longer required to keep Military Personal documentation proof in the dealer
jacket. Documentation will be stored through x201CTroop IDx201D and approved by the certificate number
issued.
- Qualifying buyers will receive $500 Bonus Cash good toward the purchase or lease of any eligible
new vehicle.
- Final paid vehicles are NOT eligible.

RCL Renewal [+] Details

RCL Renewal

Customers who come out of any eligible Lincoln, Mercury or Ford RCL contract and purchase or lease a new eligible Lincoln vehicle are eligible for the below incentives.
- Customer must have leased the Lincoln vehicle for a minimum of 30 days prior to the sale date of the new VIN.

- RCL Renewal is compatible with any Owner Loyalty program

- Prior Commercial Lease contracts are NOT eligible for RCL Renewal.

Sirus Satellite [+] Details

Qualifying residents of the United States in the Central Market Area, East Market Area, Great Lakes Market
Area, Southeast Market Area, West Market Area-AZ, West Market Area-CA, West Market Area-CO, West
Market Area-ID, West Market Area-KS, West Market Area-MT, West Market Area-NE, West Market Area-NM,
West Market Area-NV, West Market Area-OR, West Market Area-SD, West Market Area-TX, West Market Area-
UT, West Market Area-WA, West Market Area-WY Region(s).

2017 Continental, MKC, MKZ, MKX, MKT, Navigator, MKS.

X Plan Partner Plus Offer [+] Details

Lincoln is announcing X-Plan Partner Plus Offer, effective April 4, 2017.

2017 MKZ Select

Total Cash $500
Bonus Cash $500
Customer Cash $0
APR*
0.00% /36 mo
0.00% /48 mo
0.00% /60 mo
1.90% /72 mo
American Quarter Horse Assoc Member Offer [+] Details

The AQHA member links to http://www.fordspecialoffer.com/aqha from the AQHA website (www.aqha.com). They login to the website using their AQHA Member ID # and Zip Code (as printed on their AQHA Membership Card). Once logged in, the member is given the opportunity to change the name (individual or business) OR address that will be printed on the certificate. It is very important that the name and address match those included on the New Vehicle Purchase/Lease Contract. If the last name printed on the Certificate does not match the last name in the reported sold to information in Sales Reporting, the incentive will not be claimable in VINCENT. The certificate can be transferred to another person within the household before it is generated. Once the certificate is generated, it cannot be transferred to another person. The sale must be reported to the person / business name and address shown on the certificate.

AQHA members may contact AQHA Customer Service @ (806) 376-4811 if they need assistance processing their e-Certificate.

AQHA members should present their e-Certificate to the Ford Dealership at time of purchase. Dealerships will be required to retain a copy of the ecertificate in the deal jacket for audit purposes.

Aged Inventory Retail Premium Bonus Customer Cash [+] Details

Aged Inventory Retail Premium Bonus Customer Cash

First Responder Bonus Cash [+] Details

First Responders Bonus Cash

- $750 Bonus Cash offer exclusively for First Responders serving communities with the following jobs:

Eligible Customers:

Police
- Police Officer
- Sheriff/Sheriffx2019s Deputy
- Correctional Officer
- State Trooper
- Federal Law Enforcement officer (Example: Customs, Homeland and Security, etc.)

Fire Department
- Career Firefighter
- Volunteer Firefighter

EMT
- EMT
- Paramedic

Occupations that do not qualify for the incentive at this time:
- 911 Dispatcher
- Registered Nurse
- Ski Patrol-unless the customer has a EMT license
- CERT Team Members (Community Emergency Response team)
- VIPS- Volunteers in Police Service
- Search and Rescue
- Emergency Management Volunteers

- Customers will now be directed to www.fordspecialoffer.com/firstresponders to register and be validated online for their First Responders eligibility according to the program rules PRIOR to purchasing their vehicle. Once verified, customers will receive a certificate number that will be used to claim the program in VINCENT.

University of Michigan Alumni Assoc Bonus Cash [+] Details

University of Michigan Alumni Assoc Bonus Cash

AXZD Plan Customer Cash [+] Details

AXZD Plan Customer Cash

AXZD Plan Customer Cash [+] Details

AXZD Plan Customer Cash

College Student Purchase Program [+] Details

Lincoln is announcing College Student Purchase Program, effective January 6, 2015, for ALL full-time and part-time college students (Freshmen, Sophomores, Juniors and Seniors), recent college or trade school graduates and current graduate school students.
- Effective January 4, 2017 Students who have graduated or will graduate within 3 years, between May 1, 2014 through January 2 , 2018 are eligible for this incentive.
- Incentive to include A/Z/D sale types

Competitive Conquest BONUS Cash [+] Details

Lincoln is announcing Competitive Conquest Bonus Cash, effective April 4, 2017.

Customers that currently Own or Lease a non-Ford/Lincoln/Mercury Motor Company Car, SUV or Light Duty
Truck will receive Conquest Cash towards the purchase or lease of an eligible new vehicle.

Current lease customers are not required to terminate their lease.

Customer must have leased/owned the competitive vehicle for a minimum of 30 days prior to the sale date
of the new VIN.

Customers who terminated a competitive vehicle lease up to 30 days prior to the sales of the new VIN are
eligible.

Customer is NOT required to trade in their vehicle.

Ford 3 Month Early Bird [+] Details

Lincoln AFS, Lincoln and your Market Areas are pleased to announce "3 Month" Early Bird, "3 Month" Early Bird Exception. This Early Bird Program offers select RCL customers, including Advanced Payment Plan (APP)
lessees, with scheduled terminations of a Focus(Gas & Electric), Fusion (Gas, Hybrid & Energi), Escape, Edge, Explorer and F-150 vehicle from May 2, 2017 through August 31, 2017 the opportunity to terminate early
with up to (#3) remaining payments waived, the remaining payments are the customer's responsibility. The program is limited to current qualifying RCL customers and requires the customer to purchase or lease a
new eligible 2016/2017-Model Ford or Lincoln Vehicles from April 4, 2017 through July 5, 2017.
- All Retail or Lease contracts MUST be financed through Ford Credit.
- Final Pay vehicles are not eligible.
- This program is not compatible with other Early Bird programs.

Lincoln 3 Month Early Bird [+] Details

Lincoln AFS, Lincoln and your Regional office are pleased to announce "3 Month" Early Bird, "3 Month" Early Bird Exception. This Early Bird Program offers select RCL customers, including Advanced Payment Plan (APP)
lessees, with scheduled terminations from May 2, 2017 - August 31, 2017 the opportunity to terminate early with up to (#3) remaining payments waived, the remaining payments are the customer's responsibility.
The program is limited to current qualifying RCL customers and requires the customer to purchase or lease a new eligible 2016/2017-Model Lincoln Vehicle from April 4, 2017 through July 5, 2017.

- All Retail or Lease contracts MUST be financed through Lincoln AFS.

- Final Pay vehicles are not eligible.

- This program is not compatible with other Early Bird programs.

Military Appreciation [+] Details

Military Appreciation Bonus Cash
- Effective February 8, 2016, there will be a new on-line verification process for customers to use
for this program. Dealers will no longer be required to validate or retain military documentation.
- $500 Bonus Cash offer exclusively for members of the following US Military Branches:
Eligible Customers:
* Active Military Personnel in the Army, Navy, Air Force, Marines, Coast Guard, National Guard
* Reservists serving on Active Duty and members of the Delayed Entry/Enlistment Program (DEP)
* Veterans within 2 years of separation, who are residents of the United States.
* Retirees
* Spouse/Surviving Spouse and other household members
For all eligible vehicle sold starting on February 8, 2016, customers will now be directed to
www.fordsalutesthosewhoserve.com to register and be validated online for their military
eligibility according to the program rules PRIOR to purchasing their vehicle. Once verified,
customers will receive a certificate number that will be used to claim the program in Smart
VINCENT.
- Offer is valid for the purchase or lease of a new eligible Ford Division vehicle. Limit one $500
Bonus Cash offer per vehicle purchased or leased.
-Dealers are no longer required to keep Military Personal documentation proof in the dealer
jacket. Documentation will be stored through x201CTroop IDx201D and approved by the certificate number
issued.
- Qualifying buyers will receive $500 Bonus Cash good toward the purchase or lease of any eligible
new vehicle.
- Final paid vehicles are NOT eligible.

RCL Renewal [+] Details

RCL Renewal

Customers who come out of any eligible Lincoln, Mercury or Ford RCL contract and purchase or lease a new eligible Lincoln vehicle are eligible for the below incentives.
- Customer must have leased the Lincoln vehicle for a minimum of 30 days prior to the sale date of the new VIN.

- RCL Renewal is compatible with any Owner Loyalty program

- Prior Commercial Lease contracts are NOT eligible for RCL Renewal.

Sirus Satellite [+] Details

Qualifying residents of the United States in the Central Market Area, East Market Area, Great Lakes Market
Area, Southeast Market Area, West Market Area-AZ, West Market Area-CA, West Market Area-CO, West
Market Area-ID, West Market Area-KS, West Market Area-MT, West Market Area-NE, West Market Area-NM,
West Market Area-NV, West Market Area-OR, West Market Area-SD, West Market Area-TX, West Market Area-
UT, West Market Area-WA, West Market Area-WY Region(s).

2017 Continental, MKC, MKZ, MKX, MKT, Navigator, MKS.

X Plan Partner Plus Offer [+] Details

Lincoln is announcing X-Plan Partner Plus Offer, effective April 4, 2017.

2017 MKZ Hybrid

Total Cash $500
Bonus Cash $500
Customer Cash $0
APR*
0.00% /36 mo
0.00% /48 mo
0.00% /60 mo
1.90% /72 mo
American Quarter Horse Assoc Member Offer [+] Details

The AQHA member links to http://www.fordspecialoffer.com/aqha from the AQHA website (www.aqha.com). They login to the website using their AQHA Member ID # and Zip Code (as printed on their AQHA Membership Card). Once logged in, the member is given the opportunity to change the name (individual or business) OR address that will be printed on the certificate. It is very important that the name and address match those included on the New Vehicle Purchase/Lease Contract. If the last name printed on the Certificate does not match the last name in the reported sold to information in Sales Reporting, the incentive will not be claimable in VINCENT. The certificate can be transferred to another person within the household before it is generated. Once the certificate is generated, it cannot be transferred to another person. The sale must be reported to the person / business name and address shown on the certificate.

AQHA members may contact AQHA Customer Service @ (806) 376-4811 if they need assistance processing their e-Certificate.

AQHA members should present their e-Certificate to the Ford Dealership at time of purchase. Dealerships will be required to retain a copy of the ecertificate in the deal jacket for audit purposes.

Aged Inventory Retail Premium Bonus Customer Cash [+] Details

Aged Inventory Retail Premium Bonus Customer Cash

First Responder Bonus Cash [+] Details

First Responders Bonus Cash

- $750 Bonus Cash offer exclusively for First Responders serving communities with the following jobs:

Eligible Customers:

Police
- Police Officer
- Sheriff/Sheriffx2019s Deputy
- Correctional Officer
- State Trooper
- Federal Law Enforcement officer (Example: Customs, Homeland and Security, etc.)

Fire Department
- Career Firefighter
- Volunteer Firefighter

EMT
- EMT
- Paramedic

Occupations that do not qualify for the incentive at this time:
- 911 Dispatcher
- Registered Nurse
- Ski Patrol-unless the customer has a EMT license
- CERT Team Members (Community Emergency Response team)
- VIPS- Volunteers in Police Service
- Search and Rescue
- Emergency Management Volunteers

- Customers will now be directed to www.fordspecialoffer.com/firstresponders to register and be validated online for their First Responders eligibility according to the program rules PRIOR to purchasing their vehicle. Once verified, customers will receive a certificate number that will be used to claim the program in VINCENT.

University of Michigan Alumni Assoc Bonus Cash [+] Details

University of Michigan Alumni Assoc Bonus Cash

AXZD Plan Customer Cash [+] Details

AXZD Plan Customer Cash

College Student Purchase Program [+] Details

Lincoln is announcing College Student Purchase Program, effective January 6, 2015, for ALL full-time and part-time college students (Freshmen, Sophomores, Juniors and Seniors), recent college or trade school graduates and current graduate school students.
- Effective January 4, 2017 Students who have graduated or will graduate within 3 years, between May 1, 2014 through January 2 , 2018 are eligible for this incentive.
- Incentive to include A/Z/D sale types

Competitive Conquest BONUS Cash [+] Details

Lincoln is announcing Competitive Conquest Bonus Cash, effective April 4, 2017.

Customers that currently Own or Lease a non-Ford/Lincoln/Mercury Motor Company Car, SUV or Light Duty
Truck will receive Conquest Cash towards the purchase or lease of an eligible new vehicle.

Current lease customers are not required to terminate their lease.

Customer must have leased/owned the competitive vehicle for a minimum of 30 days prior to the sale date
of the new VIN.

Customers who terminated a competitive vehicle lease up to 30 days prior to the sales of the new VIN are
eligible.

Customer is NOT required to trade in their vehicle.

Ford 3 Month Early Bird [+] Details

Lincoln AFS, Lincoln and your Market Areas are pleased to announce "3 Month" Early Bird, "3 Month" Early Bird Exception. This Early Bird Program offers select RCL customers, including Advanced Payment Plan (APP)
lessees, with scheduled terminations of a Focus(Gas & Electric), Fusion (Gas, Hybrid & Energi), Escape, Edge, Explorer and F-150 vehicle from May 2, 2017 through August 31, 2017 the opportunity to terminate early
with up to (#3) remaining payments waived, the remaining payments are the customer's responsibility. The program is limited to current qualifying RCL customers and requires the customer to purchase or lease a
new eligible 2016/2017-Model Ford or Lincoln Vehicles from April 4, 2017 through July 5, 2017.
- All Retail or Lease contracts MUST be financed through Ford Credit.
- Final Pay vehicles are not eligible.
- This program is not compatible with other Early Bird programs.

Lincoln 3 Month Early Bird [+] Details

Lincoln AFS, Lincoln and your Regional office are pleased to announce "3 Month" Early Bird, "3 Month" Early Bird Exception. This Early Bird Program offers select RCL customers, including Advanced Payment Plan (APP)
lessees, with scheduled terminations from May 2, 2017 - August 31, 2017 the opportunity to terminate early with up to (#3) remaining payments waived, the remaining payments are the customer's responsibility.
The program is limited to current qualifying RCL customers and requires the customer to purchase or lease a new eligible 2016/2017-Model Lincoln Vehicle from April 4, 2017 through July 5, 2017.

- All Retail or Lease contracts MUST be financed through Lincoln AFS.

- Final Pay vehicles are not eligible.

- This program is not compatible with other Early Bird programs.

Military Appreciation [+] Details

Military Appreciation Bonus Cash
- Effective February 8, 2016, there will be a new on-line verification process for customers to use
for this program. Dealers will no longer be required to validate or retain military documentation.
- $500 Bonus Cash offer exclusively for members of the following US Military Branches:
Eligible Customers:
* Active Military Personnel in the Army, Navy, Air Force, Marines, Coast Guard, National Guard
* Reservists serving on Active Duty and members of the Delayed Entry/Enlistment Program (DEP)
* Veterans within 2 years of separation, who are residents of the United States.
* Retirees
* Spouse/Surviving Spouse and other household members
For all eligible vehicle sold starting on February 8, 2016, customers will now be directed to
www.fordsalutesthosewhoserve.com to register and be validated online for their military
eligibility according to the program rules PRIOR to purchasing their vehicle. Once verified,
customers will receive a certificate number that will be used to claim the program in Smart
VINCENT.
- Offer is valid for the purchase or lease of a new eligible Ford Division vehicle. Limit one $500
Bonus Cash offer per vehicle purchased or leased.
-Dealers are no longer required to keep Military Personal documentation proof in the dealer
jacket. Documentation will be stored through x201CTroop IDx201D and approved by the certificate number
issued.
- Qualifying buyers will receive $500 Bonus Cash good toward the purchase or lease of any eligible
new vehicle.
- Final paid vehicles are NOT eligible.

RCL Renewal [+] Details

RCL Renewal

Customers who come out of any eligible Lincoln, Mercury or Ford RCL contract and purchase or lease a new eligible Lincoln vehicle are eligible for the below incentives.
- Customer must have leased the Lincoln vehicle for a minimum of 30 days prior to the sale date of the new VIN.

- RCL Renewal is compatible with any Owner Loyalty program

- Prior Commercial Lease contracts are NOT eligible for RCL Renewal.

Sirus Satellite [+] Details

Qualifying residents of the United States in the Central Market Area, East Market Area, Great Lakes Market
Area, Southeast Market Area, West Market Area-AZ, West Market Area-CA, West Market Area-CO, West
Market Area-ID, West Market Area-KS, West Market Area-MT, West Market Area-NE, West Market Area-NM,
West Market Area-NV, West Market Area-OR, West Market Area-SD, West Market Area-TX, West Market Area-
UT, West Market Area-WA, West Market Area-WY Region(s).

2017 Continental, MKC, MKZ, MKX, MKT, Navigator, MKS.

2017 MKZ Hybrid Black Label

Total Cash $500
Bonus Cash $500
Customer Cash $0
APR*
0.00% /36 mo
0.00% /48 mo
0.00% /60 mo
1.90% /72 mo
American Quarter Horse Assoc Member Offer [+] Details

The AQHA member links to http://www.fordspecialoffer.com/aqha from the AQHA website (www.aqha.com). They login to the website using their AQHA Member ID # and Zip Code (as printed on their AQHA Membership Card). Once logged in, the member is given the opportunity to change the name (individual or business) OR address that will be printed on the certificate. It is very important that the name and address match those included on the New Vehicle Purchase/Lease Contract. If the last name printed on the Certificate does not match the last name in the reported sold to information in Sales Reporting, the incentive will not be claimable in VINCENT. The certificate can be transferred to another person within the household before it is generated. Once the certificate is generated, it cannot be transferred to another person. The sale must be reported to the person / business name and address shown on the certificate.

AQHA members may contact AQHA Customer Service @ (806) 376-4811 if they need assistance processing their e-Certificate.

AQHA members should present their e-Certificate to the Ford Dealership at time of purchase. Dealerships will be required to retain a copy of the ecertificate in the deal jacket for audit purposes.

Aged Inventory Retail Premium Bonus Customer Cash [+] Details

Aged Inventory Retail Premium Bonus Customer Cash

First Responder Bonus Cash [+] Details

First Responders Bonus Cash

- $750 Bonus Cash offer exclusively for First Responders serving communities with the following jobs:

Eligible Customers:

Police
- Police Officer
- Sheriff/Sheriffx2019s Deputy
- Correctional Officer
- State Trooper
- Federal Law Enforcement officer (Example: Customs, Homeland and Security, etc.)

Fire Department
- Career Firefighter
- Volunteer Firefighter

EMT
- EMT
- Paramedic

Occupations that do not qualify for the incentive at this time:
- 911 Dispatcher
- Registered Nurse
- Ski Patrol-unless the customer has a EMT license
- CERT Team Members (Community Emergency Response team)
- VIPS- Volunteers in Police Service
- Search and Rescue
- Emergency Management Volunteers

- Customers will now be directed to www.fordspecialoffer.com/firstresponders to register and be validated online for their First Responders eligibility according to the program rules PRIOR to purchasing their vehicle. Once verified, customers will receive a certificate number that will be used to claim the program in VINCENT.

University of Michigan Alumni Assoc Bonus Cash [+] Details

University of Michigan Alumni Assoc Bonus Cash

AXZD Plan Customer Cash [+] Details

AXZD Plan Customer Cash

College Student Purchase Program [+] Details

Lincoln is announcing College Student Purchase Program, effective January 6, 2015, for ALL full-time and part-time college students (Freshmen, Sophomores, Juniors and Seniors), recent college or trade school graduates and current graduate school students.
- Effective January 4, 2017 Students who have graduated or will graduate within 3 years, between May 1, 2014 through January 2 , 2018 are eligible for this incentive.
- Incentive to include A/Z/D sale types

Competitive Conquest BONUS Cash [+] Details

Lincoln is announcing Competitive Conquest Bonus Cash, effective April 4, 2017.

Customers that currently Own or Lease a non-Ford/Lincoln/Mercury Motor Company Car, SUV or Light Duty
Truck will receive Conquest Cash towards the purchase or lease of an eligible new vehicle.

Current lease customers are not required to terminate their lease.

Customer must have leased/owned the competitive vehicle for a minimum of 30 days prior to the sale date
of the new VIN.

Customers who terminated a competitive vehicle lease up to 30 days prior to the sales of the new VIN are
eligible.

Customer is NOT required to trade in their vehicle.

Ford 3 Month Early Bird [+] Details

Lincoln AFS, Lincoln and your Market Areas are pleased to announce "3 Month" Early Bird, "3 Month" Early Bird Exception. This Early Bird Program offers select RCL customers, including Advanced Payment Plan (APP)
lessees, with scheduled terminations of a Focus(Gas & Electric), Fusion (Gas, Hybrid & Energi), Escape, Edge, Explorer and F-150 vehicle from May 2, 2017 through August 31, 2017 the opportunity to terminate early
with up to (#3) remaining payments waived, the remaining payments are the customer's responsibility. The program is limited to current qualifying RCL customers and requires the customer to purchase or lease a
new eligible 2016/2017-Model Ford or Lincoln Vehicles from April 4, 2017 through July 5, 2017.
- All Retail or Lease contracts MUST be financed through Ford Credit.
- Final Pay vehicles are not eligible.
- This program is not compatible with other Early Bird programs.

Lincoln 3 Month Early Bird [+] Details

Lincoln AFS, Lincoln and your Regional office are pleased to announce "3 Month" Early Bird, "3 Month" Early Bird Exception. This Early Bird Program offers select RCL customers, including Advanced Payment Plan (APP)
lessees, with scheduled terminations from May 2, 2017 - August 31, 2017 the opportunity to terminate early with up to (#3) remaining payments waived, the remaining payments are the customer's responsibility.
The program is limited to current qualifying RCL customers and requires the customer to purchase or lease a new eligible 2016/2017-Model Lincoln Vehicle from April 4, 2017 through July 5, 2017.

- All Retail or Lease contracts MUST be financed through Lincoln AFS.

- Final Pay vehicles are not eligible.

- This program is not compatible with other Early Bird programs.

Military Appreciation [+] Details

Military Appreciation Bonus Cash
- Effective February 8, 2016, there will be a new on-line verification process for customers to use
for this program. Dealers will no longer be required to validate or retain military documentation.
- $500 Bonus Cash offer exclusively for members of the following US Military Branches:
Eligible Customers:
* Active Military Personnel in the Army, Navy, Air Force, Marines, Coast Guard, National Guard
* Reservists serving on Active Duty and members of the Delayed Entry/Enlistment Program (DEP)
* Veterans within 2 years of separation, who are residents of the United States.
* Retirees
* Spouse/Surviving Spouse and other household members
For all eligible vehicle sold starting on February 8, 2016, customers will now be directed to
www.fordsalutesthosewhoserve.com to register and be validated online for their military
eligibility according to the program rules PRIOR to purchasing their vehicle. Once verified,
customers will receive a certificate number that will be used to claim the program in Smart
VINCENT.
- Offer is valid for the purchase or lease of a new eligible Ford Division vehicle. Limit one $500
Bonus Cash offer per vehicle purchased or leased.
-Dealers are no longer required to keep Military Personal documentation proof in the dealer
jacket. Documentation will be stored through x201CTroop IDx201D and approved by the certificate number
issued.
- Qualifying buyers will receive $500 Bonus Cash good toward the purchase or lease of any eligible
new vehicle.
- Final paid vehicles are NOT eligible.

RCL Renewal [+] Details

RCL Renewal

Customers who come out of any eligible Lincoln, Mercury or Ford RCL contract and purchase or lease a new eligible Lincoln vehicle are eligible for the below incentives.
- Customer must have leased the Lincoln vehicle for a minimum of 30 days prior to the sale date of the new VIN.

- RCL Renewal is compatible with any Owner Loyalty program

- Prior Commercial Lease contracts are NOT eligible for RCL Renewal.

Sirus Satellite [+] Details

Qualifying residents of the United States in the Central Market Area, East Market Area, Great Lakes Market
Area, Southeast Market Area, West Market Area-AZ, West Market Area-CA, West Market Area-CO, West
Market Area-ID, West Market Area-KS, West Market Area-MT, West Market Area-NE, West Market Area-NM,
West Market Area-NV, West Market Area-OR, West Market Area-SD, West Market Area-TX, West Market Area-
UT, West Market Area-WA, West Market Area-WY Region(s).

2017 Continental, MKC, MKZ, MKX, MKT, Navigator, MKS.

2017 MKT

Total Cash $2,000
Bonus Cash $2,000
Customer Cash $0
APR*
0.00% /36 mo
0.00% /48 mo
0.00% /60 mo
1.90% /72 mo
American Quarter Horse Assoc Member Offer [+] Details

The AQHA member links to http://www.fordspecialoffer.com/aqha from the AQHA website (www.aqha.com). They login to the website using their AQHA Member ID # and Zip Code (as printed on their AQHA Membership Card). Once logged in, the member is given the opportunity to change the name (individual or business) OR address that will be printed on the certificate. It is very important that the name and address match those included on the New Vehicle Purchase/Lease Contract. If the last name printed on the Certificate does not match the last name in the reported sold to information in Sales Reporting, the incentive will not be claimable in VINCENT. The certificate can be transferred to another person within the household before it is generated. Once the certificate is generated, it cannot be transferred to another person. The sale must be reported to the person / business name and address shown on the certificate.

AQHA members may contact AQHA Customer Service @ (806) 376-4811 if they need assistance processing their e-Certificate.

AQHA members should present their e-Certificate to the Ford Dealership at time of purchase. Dealerships will be required to retain a copy of the ecertificate in the deal jacket for audit purposes.

First Responder Bonus Cash [+] Details

First Responders Bonus Cash

- $750 Bonus Cash offer exclusively for First Responders serving communities with the following jobs:

Eligible Customers:

Police
- Police Officer
- Sheriff/Sheriffx2019s Deputy
- Correctional Officer
- State Trooper
- Federal Law Enforcement officer (Example: Customs, Homeland and Security, etc.)

Fire Department
- Career Firefighter
- Volunteer Firefighter

EMT
- EMT
- Paramedic

Occupations that do not qualify for the incentive at this time:
- 911 Dispatcher
- Registered Nurse
- Ski Patrol-unless the customer has a EMT license
- CERT Team Members (Community Emergency Response team)
- VIPS- Volunteers in Police Service
- Search and Rescue
- Emergency Management Volunteers

- Customers will now be directed to www.fordspecialoffer.com/firstresponders to register and be validated online for their First Responders eligibility according to the program rules PRIOR to purchasing their vehicle. Once verified, customers will receive a certificate number that will be used to claim the program in VINCENT.

University of Michigan Alumni Assoc Bonus Cash [+] Details

University of Michigan Alumni Assoc Bonus Cash

AXZD Plan Customer Cash [+] Details

AXZD Plan Customer Cash

College Student Purchase Program [+] Details

Lincoln is announcing College Student Purchase Program, effective January 6, 2015, for ALL full-time and part-time college students (Freshmen, Sophomores, Juniors and Seniors), recent college or trade school graduates and current graduate school students.
- Effective January 4, 2017 Students who have graduated or will graduate within 3 years, between May 1, 2014 through January 2 , 2018 are eligible for this incentive.
- Incentive to include A/Z/D sale types

Competitive Conquest BONUS Cash [+] Details

Lincoln is announcing Competitive Conquest Bonus Cash, effective April 4, 2017.

Customers that currently Own or Lease a non-Ford/Lincoln/Mercury Motor Company Car, SUV or Light Duty
Truck will receive Conquest Cash towards the purchase or lease of an eligible new vehicle.

Current lease customers are not required to terminate their lease.

Customer must have leased/owned the competitive vehicle for a minimum of 30 days prior to the sale date
of the new VIN.

Customers who terminated a competitive vehicle lease up to 30 days prior to the sales of the new VIN are
eligible.

Customer is NOT required to trade in their vehicle.

Ford 3 Month Early Bird [+] Details

Lincoln AFS, Lincoln and your Market Areas are pleased to announce "3 Month" Early Bird, "3 Month" Early Bird Exception. This Early Bird Program offers select RCL customers, including Advanced Payment Plan (APP)
lessees, with scheduled terminations of a Focus(Gas & Electric), Fusion (Gas, Hybrid & Energi), Escape, Edge, Explorer and F-150 vehicle from May 2, 2017 through August 31, 2017 the opportunity to terminate early
with up to (#3) remaining payments waived, the remaining payments are the customer's responsibility. The program is limited to current qualifying RCL customers and requires the customer to purchase or lease a
new eligible 2016/2017-Model Ford or Lincoln Vehicles from April 4, 2017 through July 5, 2017.
- All Retail or Lease contracts MUST be financed through Ford Credit.
- Final Pay vehicles are not eligible.
- This program is not compatible with other Early Bird programs.

Lincoln 3 Month Early Bird [+] Details

Lincoln AFS, Lincoln and your Regional office are pleased to announce "3 Month" Early Bird, "3 Month" Early Bird Exception. This Early Bird Program offers select RCL customers, including Advanced Payment Plan (APP)
lessees, with scheduled terminations from May 2, 2017 - August 31, 2017 the opportunity to terminate early with up to (#3) remaining payments waived, the remaining payments are the customer's responsibility.
The program is limited to current qualifying RCL customers and requires the customer to purchase or lease a new eligible 2016/2017-Model Lincoln Vehicle from April 4, 2017 through July 5, 2017.

- All Retail or Lease contracts MUST be financed through Lincoln AFS.

- Final Pay vehicles are not eligible.

- This program is not compatible with other Early Bird programs.

Military Appreciation [+] Details

Military Appreciation Bonus Cash
- Effective February 8, 2016, there will be a new on-line verification process for customers to use
for this program. Dealers will no longer be required to validate or retain military documentation.
- $500 Bonus Cash offer exclusively for members of the following US Military Branches:
Eligible Customers:
* Active Military Personnel in the Army, Navy, Air Force, Marines, Coast Guard, National Guard
* Reservists serving on Active Duty and members of the Delayed Entry/Enlistment Program (DEP)
* Veterans within 2 years of separation, who are residents of the United States.
* Retirees
* Spouse/Surviving Spouse and other household members
For all eligible vehicle sold starting on February 8, 2016, customers will now be directed to
www.fordsalutesthosewhoserve.com to register and be validated online for their military
eligibility according to the program rules PRIOR to purchasing their vehicle. Once verified,
customers will receive a certificate number that will be used to claim the program in Smart
VINCENT.
- Offer is valid for the purchase or lease of a new eligible Ford Division vehicle. Limit one $500
Bonus Cash offer per vehicle purchased or leased.
-Dealers are no longer required to keep Military Personal documentation proof in the dealer
jacket. Documentation will be stored through x201CTroop IDx201D and approved by the certificate number
issued.
- Qualifying buyers will receive $500 Bonus Cash good toward the purchase or lease of any eligible
new vehicle.
- Final paid vehicles are NOT eligible.

Sirus Satellite [+] Details

Qualifying residents of the United States in the Central Market Area, East Market Area, Great Lakes Market
Area, Southeast Market Area, West Market Area-AZ, West Market Area-CA, West Market Area-CO, West
Market Area-ID, West Market Area-KS, West Market Area-MT, West Market Area-NE, West Market Area-NM,
West Market Area-NV, West Market Area-OR, West Market Area-SD, West Market Area-TX, West Market Area-
UT, West Market Area-WA, West Market Area-WY Region(s).

2017 Continental, MKC, MKZ, MKX, MKT, Navigator, MKS.

X Plan Partner Plus Offer [+] Details

Lincoln is announcing X-Plan Partner Plus Offer, effective April 4, 2017.

2017 MKC Black Label

Total Cash $1,000
Bonus Cash $1,000
Customer Cash $0
APR*
0.00% /36 mo
0.00% /48 mo
0.00% /60 mo
1.90% /72 mo
American Quarter Horse Assoc Member Offer [+] Details

The AQHA member links to http://www.fordspecialoffer.com/aqha from the AQHA website (www.aqha.com). They login to the website using their AQHA Member ID # and Zip Code (as printed on their AQHA Membership Card). Once logged in, the member is given the opportunity to change the name (individual or business) OR address that will be printed on the certificate. It is very important that the name and address match those included on the New Vehicle Purchase/Lease Contract. If the last name printed on the Certificate does not match the last name in the reported sold to information in Sales Reporting, the incentive will not be claimable in VINCENT. The certificate can be transferred to another person within the household before it is generated. Once the certificate is generated, it cannot be transferred to another person. The sale must be reported to the person / business name and address shown on the certificate.

AQHA members may contact AQHA Customer Service @ (806) 376-4811 if they need assistance processing their e-Certificate.

AQHA members should present their e-Certificate to the Ford Dealership at time of purchase. Dealerships will be required to retain a copy of the ecertificate in the deal jacket for audit purposes.

First Responder Bonus Cash [+] Details

First Responders Bonus Cash

- $750 Bonus Cash offer exclusively for First Responders serving communities with the following jobs:

Eligible Customers:

Police
- Police Officer
- Sheriff/Sheriffx2019s Deputy
- Correctional Officer
- State Trooper
- Federal Law Enforcement officer (Example: Customs, Homeland and Security, etc.)

Fire Department
- Career Firefighter
- Volunteer Firefighter

EMT
- EMT
- Paramedic

Occupations that do not qualify for the incentive at this time:
- 911 Dispatcher
- Registered Nurse
- Ski Patrol-unless the customer has a EMT license
- CERT Team Members (Community Emergency Response team)
- VIPS- Volunteers in Police Service
- Search and Rescue
- Emergency Management Volunteers

- Customers will now be directed to www.fordspecialoffer.com/firstresponders to register and be validated online for their First Responders eligibility according to the program rules PRIOR to purchasing their vehicle. Once verified, customers will receive a certificate number that will be used to claim the program in VINCENT.

University of Michigan Alumni Assoc Bonus Cash [+] Details

University of Michigan Alumni Assoc Bonus Cash

AXZD Plan Customer Cash [+] Details

AXZD Plan Customer Cash

AXZD Plan Customer Cash [+] Details

AXZD Plan Customer Cash

College Student Purchase Program [+] Details

Lincoln is announcing College Student Purchase Program, effective January 6, 2015, for ALL full-time and part-time college students (Freshmen, Sophomores, Juniors and Seniors), recent college or trade school graduates and current graduate school students.
- Effective January 4, 2017 Students who have graduated or will graduate within 3 years, between May 1, 2014 through January 2 , 2018 are eligible for this incentive.
- Incentive to include A/Z/D sale types

Competitive Conquest BONUS Cash [+] Details

Lincoln is announcing Competitive Conquest Bonus Cash, effective April 4, 2017.

Customers that currently Own or Lease a non-Ford/Lincoln/Mercury Motor Company Car, SUV or Light Duty
Truck will receive Conquest Cash towards the purchase or lease of an eligible new vehicle.

Current lease customers are not required to terminate their lease.

Customer must have leased/owned the competitive vehicle for a minimum of 30 days prior to the sale date
of the new VIN.

Customers who terminated a competitive vehicle lease up to 30 days prior to the sales of the new VIN are
eligible.

Customer is NOT required to trade in their vehicle.

Ford 3 Month Early Bird [+] Details

Lincoln AFS, Lincoln and your Market Areas are pleased to announce "3 Month" Early Bird, "3 Month" Early Bird Exception. This Early Bird Program offers select RCL customers, including Advanced Payment Plan (APP)
lessees, with scheduled terminations of a Focus(Gas & Electric), Fusion (Gas, Hybrid & Energi), Escape, Edge, Explorer and F-150 vehicle from May 2, 2017 through August 31, 2017 the opportunity to terminate early
with up to (#3) remaining payments waived, the remaining payments are the customer's responsibility. The program is limited to current qualifying RCL customers and requires the customer to purchase or lease a
new eligible 2016/2017-Model Ford or Lincoln Vehicles from April 4, 2017 through July 5, 2017.
- All Retail or Lease contracts MUST be financed through Ford Credit.
- Final Pay vehicles are not eligible.
- This program is not compatible with other Early Bird programs.

Lincoln 3 Month Early Bird [+] Details

Lincoln AFS, Lincoln and your Regional office are pleased to announce "3 Month" Early Bird, "3 Month" Early Bird Exception. This Early Bird Program offers select RCL customers, including Advanced Payment Plan (APP)
lessees, with scheduled terminations from May 2, 2017 - August 31, 2017 the opportunity to terminate early with up to (#3) remaining payments waived, the remaining payments are the customer's responsibility.
The program is limited to current qualifying RCL customers and requires the customer to purchase or lease a new eligible 2016/2017-Model Lincoln Vehicle from April 4, 2017 through July 5, 2017.

- All Retail or Lease contracts MUST be financed through Lincoln AFS.

- Final Pay vehicles are not eligible.

- This program is not compatible with other Early Bird programs.

Military Appreciation [+] Details

Military Appreciation Bonus Cash
- Effective February 8, 2016, there will be a new on-line verification process for customers to use
for this program. Dealers will no longer be required to validate or retain military documentation.
- $500 Bonus Cash offer exclusively for members of the following US Military Branches:
Eligible Customers:
* Active Military Personnel in the Army, Navy, Air Force, Marines, Coast Guard, National Guard
* Reservists serving on Active Duty and members of the Delayed Entry/Enlistment Program (DEP)
* Veterans within 2 years of separation, who are residents of the United States.
* Retirees
* Spouse/Surviving Spouse and other household members
For all eligible vehicle sold starting on February 8, 2016, customers will now be directed to
www.fordsalutesthosewhoserve.com to register and be validated online for their military
eligibility according to the program rules PRIOR to purchasing their vehicle. Once verified,
customers will receive a certificate number that will be used to claim the program in Smart
VINCENT.
- Offer is valid for the purchase or lease of a new eligible Ford Division vehicle. Limit one $500
Bonus Cash offer per vehicle purchased or leased.
-Dealers are no longer required to keep Military Personal documentation proof in the dealer
jacket. Documentation will be stored through x201CTroop IDx201D and approved by the certificate number
issued.
- Qualifying buyers will receive $500 Bonus Cash good toward the purchase or lease of any eligible
new vehicle.
- Final paid vehicles are NOT eligible.

RCL Renewal [+] Details

RCL Renewal

Customers who come out of any eligible Lincoln, Mercury or Ford RCL contract and purchase or lease a new eligible Lincoln vehicle are eligible for the below incentives.
- Customer must have leased the Lincoln vehicle for a minimum of 30 days prior to the sale date of the new VIN.

- RCL Renewal is compatible with any Owner Loyalty program

- Prior Commercial Lease contracts are NOT eligible for RCL Renewal.

Sirus Satellite [+] Details

Qualifying residents of the United States in the Central Market Area, East Market Area, Great Lakes Market
Area, Southeast Market Area, West Market Area-AZ, West Market Area-CA, West Market Area-CO, West
Market Area-ID, West Market Area-KS, West Market Area-MT, West Market Area-NE, West Market Area-NM,
West Market Area-NV, West Market Area-OR, West Market Area-SD, West Market Area-TX, West Market Area-
UT, West Market Area-WA, West Market Area-WY Region(s).

2017 Continental, MKC, MKZ, MKX, MKT, Navigator, MKS.

X Plan Partner Plus Offer [+] Details

Lincoln is announcing X-Plan Partner Plus Offer, effective April 4, 2017.

2017 MKC Premiere

Total Cash $1,000
Bonus Cash $1,000
Customer Cash $0
APR*
0.00% /36 mo
0.00% /48 mo
0.00% /60 mo
1.90% /72 mo
American Quarter Horse Assoc Member Offer [+] Details

The AQHA member links to http://www.fordspecialoffer.com/aqha from the AQHA website (www.aqha.com). They login to the website using their AQHA Member ID # and Zip Code (as printed on their AQHA Membership Card). Once logged in, the member is given the opportunity to change the name (individual or business) OR address that will be printed on the certificate. It is very important that the name and address match those included on the New Vehicle Purchase/Lease Contract. If the last name printed on the Certificate does not match the last name in the reported sold to information in Sales Reporting, the incentive will not be claimable in VINCENT. The certificate can be transferred to another person within the household before it is generated. Once the certificate is generated, it cannot be transferred to another person. The sale must be reported to the person / business name and address shown on the certificate.

AQHA members may contact AQHA Customer Service @ (806) 376-4811 if they need assistance processing their e-Certificate.

AQHA members should present their e-Certificate to the Ford Dealership at time of purchase. Dealerships will be required to retain a copy of the ecertificate in the deal jacket for audit purposes.

First Responder Bonus Cash [+] Details

First Responders Bonus Cash

- $750 Bonus Cash offer exclusively for First Responders serving communities with the following jobs:

Eligible Customers:

Police
- Police Officer
- Sheriff/Sheriffx2019s Deputy
- Correctional Officer
- State Trooper
- Federal Law Enforcement officer (Example: Customs, Homeland and Security, etc.)

Fire Department
- Career Firefighter
- Volunteer Firefighter

EMT
- EMT
- Paramedic

Occupations that do not qualify for the incentive at this time:
- 911 Dispatcher
- Registered Nurse
- Ski Patrol-unless the customer has a EMT license
- CERT Team Members (Community Emergency Response team)
- VIPS- Volunteers in Police Service
- Search and Rescue
- Emergency Management Volunteers

- Customers will now be directed to www.fordspecialoffer.com/firstresponders to register and be validated online for their First Responders eligibility according to the program rules PRIOR to purchasing their vehicle. Once verified, customers will receive a certificate number that will be used to claim the program in VINCENT.

University of Michigan Alumni Assoc Bonus Cash [+] Details

University of Michigan Alumni Assoc Bonus Cash

AXZD Plan Customer Cash [+] Details

AXZD Plan Customer Cash

AXZD Plan Customer Cash [+] Details

AXZD Plan Customer Cash

College Student Purchase Program [+] Details

Lincoln is announcing College Student Purchase Program, effective January 6, 2015, for ALL full-time and part-time college students (Freshmen, Sophomores, Juniors and Seniors), recent college or trade school graduates and current graduate school students.
- Effective January 4, 2017 Students who have graduated or will graduate within 3 years, between May 1, 2014 through January 2 , 2018 are eligible for this incentive.
- Incentive to include A/Z/D sale types

Competitive Conquest BONUS Cash [+] Details

Lincoln is announcing Competitive Conquest Bonus Cash, effective April 4, 2017.

Customers that currently Own or Lease a non-Ford/Lincoln/Mercury Motor Company Car, SUV or Light Duty
Truck will receive Conquest Cash towards the purchase or lease of an eligible new vehicle.

Current lease customers are not required to terminate their lease.

Customer must have leased/owned the competitive vehicle for a minimum of 30 days prior to the sale date
of the new VIN.

Customers who terminated a competitive vehicle lease up to 30 days prior to the sales of the new VIN are
eligible.

Customer is NOT required to trade in their vehicle.

Ford 3 Month Early Bird [+] Details

Lincoln AFS, Lincoln and your Market Areas are pleased to announce "3 Month" Early Bird, "3 Month" Early Bird Exception. This Early Bird Program offers select RCL customers, including Advanced Payment Plan (APP)
lessees, with scheduled terminations of a Focus(Gas & Electric), Fusion (Gas, Hybrid & Energi), Escape, Edge, Explorer and F-150 vehicle from May 2, 2017 through August 31, 2017 the opportunity to terminate early
with up to (#3) remaining payments waived, the remaining payments are the customer's responsibility. The program is limited to current qualifying RCL customers and requires the customer to purchase or lease a
new eligible 2016/2017-Model Ford or Lincoln Vehicles from April 4, 2017 through July 5, 2017.
- All Retail or Lease contracts MUST be financed through Ford Credit.
- Final Pay vehicles are not eligible.
- This program is not compatible with other Early Bird programs.

Lincoln 3 Month Early Bird [+] Details

Lincoln AFS, Lincoln and your Regional office are pleased to announce "3 Month" Early Bird, "3 Month" Early Bird Exception. This Early Bird Program offers select RCL customers, including Advanced Payment Plan (APP)
lessees, with scheduled terminations from May 2, 2017 - August 31, 2017 the opportunity to terminate early with up to (#3) remaining payments waived, the remaining payments are the customer's responsibility.
The program is limited to current qualifying RCL customers and requires the customer to purchase or lease a new eligible 2016/2017-Model Lincoln Vehicle from April 4, 2017 through July 5, 2017.

- All Retail or Lease contracts MUST be financed through Lincoln AFS.

- Final Pay vehicles are not eligible.

- This program is not compatible with other Early Bird programs.

Military Appreciation [+] Details

Military Appreciation Bonus Cash
- Effective February 8, 2016, there will be a new on-line verification process for customers to use
for this program. Dealers will no longer be required to validate or retain military documentation.
- $500 Bonus Cash offer exclusively for members of the following US Military Branches:
Eligible Customers:
* Active Military Personnel in the Army, Navy, Air Force, Marines, Coast Guard, National Guard
* Reservists serving on Active Duty and members of the Delayed Entry/Enlistment Program (DEP)
* Veterans within 2 years of separation, who are residents of the United States.
* Retirees
* Spouse/Surviving Spouse and other household members
For all eligible vehicle sold starting on February 8, 2016, customers will now be directed to
www.fordsalutesthosewhoserve.com to register and be validated online for their military
eligibility according to the program rules PRIOR to purchasing their vehicle. Once verified,
customers will receive a certificate number that will be used to claim the program in Smart
VINCENT.
- Offer is valid for the purchase or lease of a new eligible Ford Division vehicle. Limit one $500
Bonus Cash offer per vehicle purchased or leased.
-Dealers are no longer required to keep Military Personal documentation proof in the dealer
jacket. Documentation will be stored through x201CTroop IDx201D and approved by the certificate number
issued.
- Qualifying buyers will receive $500 Bonus Cash good toward the purchase or lease of any eligible
new vehicle.
- Final paid vehicles are NOT eligible.

RCL Renewal [+] Details

RCL Renewal

Customers who come out of any eligible Lincoln, Mercury or Ford RCL contract and purchase or lease a new eligible Lincoln vehicle are eligible for the below incentives.
- Customer must have leased the Lincoln vehicle for a minimum of 30 days prior to the sale date of the new VIN.

- RCL Renewal is compatible with any Owner Loyalty program

- Prior Commercial Lease contracts are NOT eligible for RCL Renewal.

Sirus Satellite [+] Details

Qualifying residents of the United States in the Central Market Area, East Market Area, Great Lakes Market
Area, Southeast Market Area, West Market Area-AZ, West Market Area-CA, West Market Area-CO, West
Market Area-ID, West Market Area-KS, West Market Area-MT, West Market Area-NE, West Market Area-NM,
West Market Area-NV, West Market Area-OR, West Market Area-SD, West Market Area-TX, West Market Area-
UT, West Market Area-WA, West Market Area-WY Region(s).

2017 Continental, MKC, MKZ, MKX, MKT, Navigator, MKS.

X Plan Partner Plus Offer [+] Details

Lincoln is announcing X-Plan Partner Plus Offer, effective April 4, 2017.

2017 MKC Reserve

Total Cash $1,000
Bonus Cash $1,000
Customer Cash $0
APR*
0.00% /36 mo
0.00% /48 mo
0.00% /60 mo
1.90% /72 mo
American Quarter Horse Assoc Member Offer [+] Details

The AQHA member links to http://www.fordspecialoffer.com/aqha from the AQHA website (www.aqha.com). They login to the website using their AQHA Member ID # and Zip Code (as printed on their AQHA Membership Card). Once logged in, the member is given the opportunity to change the name (individual or business) OR address that will be printed on the certificate. It is very important that the name and address match those included on the New Vehicle Purchase/Lease Contract. If the last name printed on the Certificate does not match the last name in the reported sold to information in Sales Reporting, the incentive will not be claimable in VINCENT. The certificate can be transferred to another person within the household before it is generated. Once the certificate is generated, it cannot be transferred to another person. The sale must be reported to the person / business name and address shown on the certificate.

AQHA members may contact AQHA Customer Service @ (806) 376-4811 if they need assistance processing their e-Certificate.

AQHA members should present their e-Certificate to the Ford Dealership at time of purchase. Dealerships will be required to retain a copy of the ecertificate in the deal jacket for audit purposes.

First Responder Bonus Cash [+] Details

First Responders Bonus Cash

- $750 Bonus Cash offer exclusively for First Responders serving communities with the following jobs:

Eligible Customers:

Police
- Police Officer
- Sheriff/Sheriffx2019s Deputy
- Correctional Officer
- State Trooper
- Federal Law Enforcement officer (Example: Customs, Homeland and Security, etc.)

Fire Department
- Career Firefighter
- Volunteer Firefighter

EMT
- EMT
- Paramedic

Occupations that do not qualify for the incentive at this time:
- 911 Dispatcher
- Registered Nurse
- Ski Patrol-unless the customer has a EMT license
- CERT Team Members (Community Emergency Response team)
- VIPS- Volunteers in Police Service
- Search and Rescue
- Emergency Management Volunteers

- Customers will now be directed to www.fordspecialoffer.com/firstresponders to register and be validated online for their First Responders eligibility according to the program rules PRIOR to purchasing their vehicle. Once verified, customers will receive a certificate number that will be used to claim the program in VINCENT.

University of Michigan Alumni Assoc Bonus Cash [+] Details

University of Michigan Alumni Assoc Bonus Cash

AXZD Plan Customer Cash [+] Details

AXZD Plan Customer Cash

AXZD Plan Customer Cash [+] Details

AXZD Plan Customer Cash

College Student Purchase Program [+] Details

Lincoln is announcing College Student Purchase Program, effective January 6, 2015, for ALL full-time and part-time college students (Freshmen, Sophomores, Juniors and Seniors), recent college or trade school graduates and current graduate school students.
- Effective January 4, 2017 Students who have graduated or will graduate within 3 years, between May 1, 2014 through January 2 , 2018 are eligible for this incentive.
- Incentive to include A/Z/D sale types

Competitive Conquest BONUS Cash [+] Details

Lincoln is announcing Competitive Conquest Bonus Cash, effective April 4, 2017.

Customers that currently Own or Lease a non-Ford/Lincoln/Mercury Motor Company Car, SUV or Light Duty
Truck will receive Conquest Cash towards the purchase or lease of an eligible new vehicle.

Current lease customers are not required to terminate their lease.

Customer must have leased/owned the competitive vehicle for a minimum of 30 days prior to the sale date
of the new VIN.

Customers who terminated a competitive vehicle lease up to 30 days prior to the sales of the new VIN are
eligible.

Customer is NOT required to trade in their vehicle.

Ford 3 Month Early Bird [+] Details

Lincoln AFS, Lincoln and your Market Areas are pleased to announce "3 Month" Early Bird, "3 Month" Early Bird Exception. This Early Bird Program offers select RCL customers, including Advanced Payment Plan (APP)
lessees, with scheduled terminations of a Focus(Gas & Electric), Fusion (Gas, Hybrid & Energi), Escape, Edge, Explorer and F-150 vehicle from May 2, 2017 through August 31, 2017 the opportunity to terminate early
with up to (#3) remaining payments waived, the remaining payments are the customer's responsibility. The program is limited to current qualifying RCL customers and requires the customer to purchase or lease a
new eligible 2016/2017-Model Ford or Lincoln Vehicles from April 4, 2017 through July 5, 2017.
- All Retail or Lease contracts MUST be financed through Ford Credit.
- Final Pay vehicles are not eligible.
- This program is not compatible with other Early Bird programs.

Lincoln 3 Month Early Bird [+] Details

Lincoln AFS, Lincoln and your Regional office are pleased to announce "3 Month" Early Bird, "3 Month" Early Bird Exception. This Early Bird Program offers select RCL customers, including Advanced Payment Plan (APP)
lessees, with scheduled terminations from May 2, 2017 - August 31, 2017 the opportunity to terminate early with up to (#3) remaining payments waived, the remaining payments are the customer's responsibility.
The program is limited to current qualifying RCL customers and requires the customer to purchase or lease a new eligible 2016/2017-Model Lincoln Vehicle from April 4, 2017 through July 5, 2017.

- All Retail or Lease contracts MUST be financed through Lincoln AFS.

- Final Pay vehicles are not eligible.

- This program is not compatible with other Early Bird programs.

Military Appreciation [+] Details

Military Appreciation Bonus Cash
- Effective February 8, 2016, there will be a new on-line verification process for customers to use
for this program. Dealers will no longer be required to validate or retain military documentation.
- $500 Bonus Cash offer exclusively for members of the following US Military Branches:
Eligible Customers:
* Active Military Personnel in the Army, Navy, Air Force, Marines, Coast Guard, National Guard
* Reservists serving on Active Duty and members of the Delayed Entry/Enlistment Program (DEP)
* Veterans within 2 years of separation, who are residents of the United States.
* Retirees
* Spouse/Surviving Spouse and other household members
For all eligible vehicle sold starting on February 8, 2016, customers will now be directed to
www.fordsalutesthosewhoserve.com to register and be validated online for their military
eligibility according to the program rules PRIOR to purchasing their vehicle. Once verified,
customers will receive a certificate number that will be used to claim the program in Smart
VINCENT.
- Offer is valid for the purchase or lease of a new eligible Ford Division vehicle. Limit one $500
Bonus Cash offer per vehicle purchased or leased.
-Dealers are no longer required to keep Military Personal documentation proof in the dealer
jacket. Documentation will be stored through x201CTroop IDx201D and approved by the certificate number
issued.
- Qualifying buyers will receive $500 Bonus Cash good toward the purchase or lease of any eligible
new vehicle.
- Final paid vehicles are NOT eligible.

RCL Renewal [+] Details

RCL Renewal

Customers who come out of any eligible Lincoln, Mercury or Ford RCL contract and purchase or lease a new eligible Lincoln vehicle are eligible for the below incentives.
- Customer must have leased the Lincoln vehicle for a minimum of 30 days prior to the sale date of the new VIN.

- RCL Renewal is compatible with any Owner Loyalty program

- Prior Commercial Lease contracts are NOT eligible for RCL Renewal.

Sirus Satellite [+] Details

Qualifying residents of the United States in the Central Market Area, East Market Area, Great Lakes Market
Area, Southeast Market Area, West Market Area-AZ, West Market Area-CA, West Market Area-CO, West
Market Area-ID, West Market Area-KS, West Market Area-MT, West Market Area-NE, West Market Area-NM,
West Market Area-NV, West Market Area-OR, West Market Area-SD, West Market Area-TX, West Market Area-
UT, West Market Area-WA, West Market Area-WY Region(s).

2017 Continental, MKC, MKZ, MKX, MKT, Navigator, MKS.

X Plan Partner Plus Offer [+] Details

Lincoln is announcing X-Plan Partner Plus Offer, effective April 4, 2017.

2017 MKC Select

Total Cash $1,000
Bonus Cash $1,000
Customer Cash $0
APR*
0.00% /36 mo
0.00% /48 mo
0.00% /60 mo
1.90% /72 mo
American Quarter Horse Assoc Member Offer [+] Details

The AQHA member links to http://www.fordspecialoffer.com/aqha from the AQHA website (www.aqha.com). They login to the website using their AQHA Member ID # and Zip Code (as printed on their AQHA Membership Card). Once logged in, the member is given the opportunity to change the name (individual or business) OR address that will be printed on the certificate. It is very important that the name and address match those included on the New Vehicle Purchase/Lease Contract. If the last name printed on the Certificate does not match the last name in the reported sold to information in Sales Reporting, the incentive will not be claimable in VINCENT. The certificate can be transferred to another person within the household before it is generated. Once the certificate is generated, it cannot be transferred to another person. The sale must be reported to the person / business name and address shown on the certificate.

AQHA members may contact AQHA Customer Service @ (806) 376-4811 if they need assistance processing their e-Certificate.

AQHA members should present their e-Certificate to the Ford Dealership at time of purchase. Dealerships will be required to retain a copy of the ecertificate in the deal jacket for audit purposes.

First Responder Bonus Cash [+] Details

First Responders Bonus Cash

- $750 Bonus Cash offer exclusively for First Responders serving communities with the following jobs:

Eligible Customers:

Police
- Police Officer
- Sheriff/Sheriffx2019s Deputy
- Correctional Officer
- State Trooper
- Federal Law Enforcement officer (Example: Customs, Homeland and Security, etc.)

Fire Department
- Career Firefighter
- Volunteer Firefighter

EMT
- EMT
- Paramedic

Occupations that do not qualify for the incentive at this time:
- 911 Dispatcher
- Registered Nurse
- Ski Patrol-unless the customer has a EMT license
- CERT Team Members (Community Emergency Response team)
- VIPS- Volunteers in Police Service
- Search and Rescue
- Emergency Management Volunteers

- Customers will now be directed to www.fordspecialoffer.com/firstresponders to register and be validated online for their First Responders eligibility according to the program rules PRIOR to purchasing their vehicle. Once verified, customers will receive a certificate number that will be used to claim the program in VINCENT.

University of Michigan Alumni Assoc Bonus Cash [+] Details

University of Michigan Alumni Assoc Bonus Cash

AXZD Plan Customer Cash [+] Details

AXZD Plan Customer Cash

AXZD Plan Customer Cash [+] Details

AXZD Plan Customer Cash

College Student Purchase Program [+] Details

Lincoln is announcing College Student Purchase Program, effective January 6, 2015, for ALL full-time and part-time college students (Freshmen, Sophomores, Juniors and Seniors), recent college or trade school graduates and current graduate school students.
- Effective January 4, 2017 Students who have graduated or will graduate within 3 years, between May 1, 2014 through January 2 , 2018 are eligible for this incentive.
- Incentive to include A/Z/D sale types

Competitive Conquest BONUS Cash [+] Details

Lincoln is announcing Competitive Conquest Bonus Cash, effective April 4, 2017.

Customers that currently Own or Lease a non-Ford/Lincoln/Mercury Motor Company Car, SUV or Light Duty
Truck will receive Conquest Cash towards the purchase or lease of an eligible new vehicle.

Current lease customers are not required to terminate their lease.

Customer must have leased/owned the competitive vehicle for a minimum of 30 days prior to the sale date
of the new VIN.

Customers who terminated a competitive vehicle lease up to 30 days prior to the sales of the new VIN are
eligible.

Customer is NOT required to trade in their vehicle.

Ford 3 Month Early Bird [+] Details

Lincoln AFS, Lincoln and your Market Areas are pleased to announce "3 Month" Early Bird, "3 Month" Early Bird Exception. This Early Bird Program offers select RCL customers, including Advanced Payment Plan (APP)
lessees, with scheduled terminations of a Focus(Gas & Electric), Fusion (Gas, Hybrid & Energi), Escape, Edge, Explorer and F-150 vehicle from May 2, 2017 through August 31, 2017 the opportunity to terminate early
with up to (#3) remaining payments waived, the remaining payments are the customer's responsibility. The program is limited to current qualifying RCL customers and requires the customer to purchase or lease a
new eligible 2016/2017-Model Ford or Lincoln Vehicles from April 4, 2017 through July 5, 2017.
- All Retail or Lease contracts MUST be financed through Ford Credit.
- Final Pay vehicles are not eligible.
- This program is not compatible with other Early Bird programs.

Lincoln 3 Month Early Bird [+] Details

Lincoln AFS, Lincoln and your Regional office are pleased to announce "3 Month" Early Bird, "3 Month" Early Bird Exception. This Early Bird Program offers select RCL customers, including Advanced Payment Plan (APP)
lessees, with scheduled terminations from May 2, 2017 - August 31, 2017 the opportunity to terminate early with up to (#3) remaining payments waived, the remaining payments are the customer's responsibility.
The program is limited to current qualifying RCL customers and requires the customer to purchase or lease a new eligible 2016/2017-Model Lincoln Vehicle from April 4, 2017 through July 5, 2017.

- All Retail or Lease contracts MUST be financed through Lincoln AFS.

- Final Pay vehicles are not eligible.

- This program is not compatible with other Early Bird programs.

Military Appreciation [+] Details

Military Appreciation Bonus Cash
- Effective February 8, 2016, there will be a new on-line verification process for customers to use
for this program. Dealers will no longer be required to validate or retain military documentation.
- $500 Bonus Cash offer exclusively for members of the following US Military Branches:
Eligible Customers:
* Active Military Personnel in the Army, Navy, Air Force, Marines, Coast Guard, National Guard
* Reservists serving on Active Duty and members of the Delayed Entry/Enlistment Program (DEP)
* Veterans within 2 years of separation, who are residents of the United States.
* Retirees
* Spouse/Surviving Spouse and other household members
For all eligible vehicle sold starting on February 8, 2016, customers will now be directed to
www.fordsalutesthosewhoserve.com to register and be validated online for their military
eligibility according to the program rules PRIOR to purchasing their vehicle. Once verified,
customers will receive a certificate number that will be used to claim the program in Smart
VINCENT.
- Offer is valid for the purchase or lease of a new eligible Ford Division vehicle. Limit one $500
Bonus Cash offer per vehicle purchased or leased.
-Dealers are no longer required to keep Military Personal documentation proof in the dealer
jacket. Documentation will be stored through x201CTroop IDx201D and approved by the certificate number
issued.
- Qualifying buyers will receive $500 Bonus Cash good toward the purchase or lease of any eligible
new vehicle.
- Final paid vehicles are NOT eligible.

RCL Renewal [+] Details

RCL Renewal

Customers who come out of any eligible Lincoln, Mercury or Ford RCL contract and purchase or lease a new eligible Lincoln vehicle are eligible for the below incentives.
- Customer must have leased the Lincoln vehicle for a minimum of 30 days prior to the sale date of the new VIN.

- RCL Renewal is compatible with any Owner Loyalty program

- Prior Commercial Lease contracts are NOT eligible for RCL Renewal.

Sirus Satellite [+] Details

Qualifying residents of the United States in the Central Market Area, East Market Area, Great Lakes Market
Area, Southeast Market Area, West Market Area-AZ, West Market Area-CA, West Market Area-CO, West
Market Area-ID, West Market Area-KS, West Market Area-MT, West Market Area-NE, West Market Area-NM,
West Market Area-NV, West Market Area-OR, West Market Area-SD, West Market Area-TX, West Market Area-
UT, West Market Area-WA, West Market Area-WY Region(s).

2017 Continental, MKC, MKZ, MKX, MKT, Navigator, MKS.

X Plan Partner Plus Offer [+] Details

Lincoln is announcing X-Plan Partner Plus Offer, effective April 4, 2017.

2017 MKX Black Label

Total Cash $1,000
Bonus Cash $1,000
Customer Cash $0
APR*
0.00% /36 mo
0.00% /48 mo
0.00% /60 mo
1.90% /72 mo
American Quarter Horse Assoc Member Offer [+] Details

The AQHA member links to http://www.fordspecialoffer.com/aqha from the AQHA website (www.aqha.com). They login to the website using their AQHA Member ID # and Zip Code (as printed on their AQHA Membership Card). Once logged in, the member is given the opportunity to change the name (individual or business) OR address that will be printed on the certificate. It is very important that the name and address match those included on the New Vehicle Purchase/Lease Contract. If the last name printed on the Certificate does not match the last name in the reported sold to information in Sales Reporting, the incentive will not be claimable in VINCENT. The certificate can be transferred to another person within the household before it is generated. Once the certificate is generated, it cannot be transferred to another person. The sale must be reported to the person / business name and address shown on the certificate.

AQHA members may contact AQHA Customer Service @ (806) 376-4811 if they need assistance processing their e-Certificate.

AQHA members should present their e-Certificate to the Ford Dealership at time of purchase. Dealerships will be required to retain a copy of the ecertificate in the deal jacket for audit purposes.

First Responder Bonus Cash [+] Details

First Responders Bonus Cash

- $750 Bonus Cash offer exclusively for First Responders serving communities with the following jobs:

Eligible Customers:

Police
- Police Officer
- Sheriff/Sheriffx2019s Deputy
- Correctional Officer
- State Trooper
- Federal Law Enforcement officer (Example: Customs, Homeland and Security, etc.)

Fire Department
- Career Firefighter
- Volunteer Firefighter

EMT
- EMT
- Paramedic

Occupations that do not qualify for the incentive at this time:
- 911 Dispatcher
- Registered Nurse
- Ski Patrol-unless the customer has a EMT license
- CERT Team Members (Community Emergency Response team)
- VIPS- Volunteers in Police Service
- Search and Rescue
- Emergency Management Volunteers

- Customers will now be directed to www.fordspecialoffer.com/firstresponders to register and be validated online for their First Responders eligibility according to the program rules PRIOR to purchasing their vehicle. Once verified, customers will receive a certificate number that will be used to claim the program in VINCENT.

University of Michigan Alumni Assoc Bonus Cash [+] Details

University of Michigan Alumni Assoc Bonus Cash

AXZD Plan Customer Cash [+] Details

AXZD Plan Customer Cash

College Student Purchase Program [+] Details

Lincoln is announcing College Student Purchase Program, effective January 6, 2015, for ALL full-time and part-time college students (Freshmen, Sophomores, Juniors and Seniors), recent college or trade school graduates and current graduate school students.
- Effective January 4, 2017 Students who have graduated or will graduate within 3 years, between May 1, 2014 through January 2 , 2018 are eligible for this incentive.
- Incentive to include A/Z/D sale types

Competitive Conquest BONUS Cash [+] Details

Lincoln is announcing Competitive Conquest Bonus Cash, effective April 4, 2017.

Customers that currently Own or Lease a non-Ford/Lincoln/Mercury Motor Company Car, SUV or Light Duty
Truck will receive Conquest Cash towards the purchase or lease of an eligible new vehicle.

Current lease customers are not required to terminate their lease.

Customer must have leased/owned the competitive vehicle for a minimum of 30 days prior to the sale date
of the new VIN.

Customers who terminated a competitive vehicle lease up to 30 days prior to the sales of the new VIN are
eligible.

Customer is NOT required to trade in their vehicle.

Ford 3 Month Early Bird [+] Details

Lincoln AFS, Lincoln and your Market Areas are pleased to announce "3 Month" Early Bird, "3 Month" Early Bird Exception. This Early Bird Program offers select RCL customers, including Advanced Payment Plan (APP)
lessees, with scheduled terminations of a Focus(Gas & Electric), Fusion (Gas, Hybrid & Energi), Escape, Edge, Explorer and F-150 vehicle from May 2, 2017 through August 31, 2017 the opportunity to terminate early
with up to (#3) remaining payments waived, the remaining payments are the customer's responsibility. The program is limited to current qualifying RCL customers and requires the customer to purchase or lease a
new eligible 2016/2017-Model Ford or Lincoln Vehicles from April 4, 2017 through July 5, 2017.
- All Retail or Lease contracts MUST be financed through Ford Credit.
- Final Pay vehicles are not eligible.
- This program is not compatible with other Early Bird programs.

Lincoln 3 Month Early Bird [+] Details

Lincoln AFS, Lincoln and your Regional office are pleased to announce "3 Month" Early Bird, "3 Month" Early Bird Exception. This Early Bird Program offers select RCL customers, including Advanced Payment Plan (APP)
lessees, with scheduled terminations from May 2, 2017 - August 31, 2017 the opportunity to terminate early with up to (#3) remaining payments waived, the remaining payments are the customer's responsibility.
The program is limited to current qualifying RCL customers and requires the customer to purchase or lease a new eligible 2016/2017-Model Lincoln Vehicle from April 4, 2017 through July 5, 2017.

- All Retail or Lease contracts MUST be financed through Lincoln AFS.

- Final Pay vehicles are not eligible.

- This program is not compatible with other Early Bird programs.

Military Appreciation [+] Details

Military Appreciation Bonus Cash
- Effective February 8, 2016, there will be a new on-line verification process for customers to use
for this program. Dealers will no longer be required to validate or retain military documentation.
- $500 Bonus Cash offer exclusively for members of the following US Military Branches:
Eligible Customers:
* Active Military Personnel in the Army, Navy, Air Force, Marines, Coast Guard, National Guard
* Reservists serving on Active Duty and members of the Delayed Entry/Enlistment Program (DEP)
* Veterans within 2 years of separation, who are residents of the United States.
* Retirees
* Spouse/Surviving Spouse and other household members
For all eligible vehicle sold starting on February 8, 2016, customers will now be directed to
www.fordsalutesthosewhoserve.com to register and be validated online for their military
eligibility according to the program rules PRIOR to purchasing their vehicle. Once verified,
customers will receive a certificate number that will be used to claim the program in Smart
VINCENT.
- Offer is valid for the purchase or lease of a new eligible Ford Division vehicle. Limit one $500
Bonus Cash offer per vehicle purchased or leased.
-Dealers are no longer required to keep Military Personal documentation proof in the dealer
jacket. Documentation will be stored through x201CTroop IDx201D and approved by the certificate number
issued.
- Qualifying buyers will receive $500 Bonus Cash good toward the purchase or lease of any eligible
new vehicle.
- Final paid vehicles are NOT eligible.

RCL Renewal [+] Details

RCL Renewal

Customers who come out of any eligible Lincoln, Mercury or Ford RCL contract and purchase or lease a new eligible Lincoln vehicle are eligible for the below incentives.
- Customer must have leased the Lincoln vehicle for a minimum of 30 days prior to the sale date of the new VIN.

- RCL Renewal is compatible with any Owner Loyalty program

- Prior Commercial Lease contracts are NOT eligible for RCL Renewal.

Sirus Satellite [+] Details

Qualifying residents of the United States in the Central Market Area, East Market Area, Great Lakes Market
Area, Southeast Market Area, West Market Area-AZ, West Market Area-CA, West Market Area-CO, West
Market Area-ID, West Market Area-KS, West Market Area-MT, West Market Area-NE, West Market Area-NM,
West Market Area-NV, West Market Area-OR, West Market Area-SD, West Market Area-TX, West Market Area-
UT, West Market Area-WA, West Market Area-WY Region(s).

2017 Continental, MKC, MKZ, MKX, MKT, Navigator, MKS.

X Plan Partner Plus Offer [+] Details

Lincoln is announcing X-Plan Partner Plus Offer, effective April 4, 2017.

2017 MKX Premiere

Total Cash $1,000
Bonus Cash $1,000
Customer Cash $0
APR*
0.00% /36 mo
0.00% /48 mo
0.00% /60 mo
1.90% /72 mo
American Quarter Horse Assoc Member Offer [+] Details

The AQHA member links to http://www.fordspecialoffer.com/aqha from the AQHA website (www.aqha.com). They login to the website using their AQHA Member ID # and Zip Code (as printed on their AQHA Membership Card). Once logged in, the member is given the opportunity to change the name (individual or business) OR address that will be printed on the certificate. It is very important that the name and address match those included on the New Vehicle Purchase/Lease Contract. If the last name printed on the Certificate does not match the last name in the reported sold to information in Sales Reporting, the incentive will not be claimable in VINCENT. The certificate can be transferred to another person within the household before it is generated. Once the certificate is generated, it cannot be transferred to another person. The sale must be reported to the person / business name and address shown on the certificate.

AQHA members may contact AQHA Customer Service @ (806) 376-4811 if they need assistance processing their e-Certificate.

AQHA members should present their e-Certificate to the Ford Dealership at time of purchase. Dealerships will be required to retain a copy of the ecertificate in the deal jacket for audit purposes.

First Responder Bonus Cash [+] Details

First Responders Bonus Cash

- $750 Bonus Cash offer exclusively for First Responders serving communities with the following jobs:

Eligible Customers:

Police
- Police Officer
- Sheriff/Sheriffx2019s Deputy
- Correctional Officer
- State Trooper
- Federal Law Enforcement officer (Example: Customs, Homeland and Security, etc.)

Fire Department
- Career Firefighter
- Volunteer Firefighter

EMT
- EMT
- Paramedic

Occupations that do not qualify for the incentive at this time:
- 911 Dispatcher
- Registered Nurse
- Ski Patrol-unless the customer has a EMT license
- CERT Team Members (Community Emergency Response team)
- VIPS- Volunteers in Police Service
- Search and Rescue
- Emergency Management Volunteers

- Customers will now be directed to www.fordspecialoffer.com/firstresponders to register and be validated online for their First Responders eligibility according to the program rules PRIOR to purchasing their vehicle. Once verified, customers will receive a certificate number that will be used to claim the program in VINCENT.

AXZD Plan Customer Cash [+] Details

AXZD Plan Customer Cash

College Student Purchase Program [+] Details

Lincoln is announcing College Student Purchase Program, effective January 6, 2015, for ALL full-time and part-time college students (Freshmen, Sophomores, Juniors and Seniors), recent college or trade school graduates and current graduate school students.
- Effective January 4, 2017 Students who have graduated or will graduate within 3 years, between May 1, 2014 through January 2 , 2018 are eligible for this incentive.
- Incentive to include A/Z/D sale types

Competitive Conquest BONUS Cash [+] Details

Lincoln is announcing Competitive Conquest Bonus Cash, effective April 4, 2017.

Customers that currently Own or Lease a non-Ford/Lincoln/Mercury Motor Company Car, SUV or Light Duty
Truck will receive Conquest Cash towards the purchase or lease of an eligible new vehicle.

Current lease customers are not required to terminate their lease.

Customer must have leased/owned the competitive vehicle for a minimum of 30 days prior to the sale date
of the new VIN.

Customers who terminated a competitive vehicle lease up to 30 days prior to the sales of the new VIN are
eligible.

Customer is NOT required to trade in their vehicle.

Ford 3 Month Early Bird [+] Details

Lincoln AFS, Lincoln and your Market Areas are pleased to announce "3 Month" Early Bird, "3 Month" Early Bird Exception. This Early Bird Program offers select RCL customers, including Advanced Payment Plan (APP)
lessees, with scheduled terminations of a Focus(Gas & Electric), Fusion (Gas, Hybrid & Energi), Escape, Edge, Explorer and F-150 vehicle from May 2, 2017 through August 31, 2017 the opportunity to terminate early
with up to (#3) remaining payments waived, the remaining payments are the customer's responsibility. The program is limited to current qualifying RCL customers and requires the customer to purchase or lease a
new eligible 2016/2017-Model Ford or Lincoln Vehicles from April 4, 2017 through July 5, 2017.
- All Retail or Lease contracts MUST be financed through Ford Credit.
- Final Pay vehicles are not eligible.
- This program is not compatible with other Early Bird programs.

Military Appreciation [+] Details

Military Appreciation Bonus Cash
- Effective February 8, 2016, there will be a new on-line verification process for customers to use
for this program. Dealers will no longer be required to validate or retain military documentation.
- $500 Bonus Cash offer exclusively for members of the following US Military Branches:
Eligible Customers:
* Active Military Personnel in the Army, Navy, Air Force, Marines, Coast Guard, National Guard
* Reservists serving on Active Duty and members of the Delayed Entry/Enlistment Program (DEP)
* Veterans within 2 years of separation, who are residents of the United States.
* Retirees
* Spouse/Surviving Spouse and other household members
For all eligible vehicle sold starting on February 8, 2016, customers will now be directed to
www.fordsalutesthosewhoserve.com to register and be validated online for their military
eligibility according to the program rules PRIOR to purchasing their vehicle. Once verified,
customers will receive a certificate number that will be used to claim the program in Smart
VINCENT.
- Offer is valid for the purchase or lease of a new eligible Ford Division vehicle. Limit one $500
Bonus Cash offer per vehicle purchased or leased.
-Dealers are no longer required to keep Military Personal documentation proof in the dealer
jacket. Documentation will be stored through x201CTroop IDx201D and approved by the certificate number
issued.
- Qualifying buyers will receive $500 Bonus Cash good toward the purchase or lease of any eligible
new vehicle.
- Final paid vehicles are NOT eligible.

X Plan Partner Plus Offer [+] Details

Lincoln is announcing X-Plan Partner Plus Offer, effective April 4, 2017.

2017 MKX Reserve

Total Cash $1,000
Bonus Cash $1,000
Customer Cash $0
APR*
0.00% /36 mo
0.00% /48 mo
0.00% /60 mo
1.90% /72 mo
American Quarter Horse Assoc Member Offer [+] Details

The AQHA member links to http://www.fordspecialoffer.com/aqha from the AQHA website (www.aqha.com). They login to the website using their AQHA Member ID # and Zip Code (as printed on their AQHA Membership Card). Once logged in, the member is given the opportunity to change the name (individual or business) OR address that will be printed on the certificate. It is very important that the name and address match those included on the New Vehicle Purchase/Lease Contract. If the last name printed on the Certificate does not match the last name in the reported sold to information in Sales Reporting, the incentive will not be claimable in VINCENT. The certificate can be transferred to another person within the household before it is generated. Once the certificate is generated, it cannot be transferred to another person. The sale must be reported to the person / business name and address shown on the certificate.

AQHA members may contact AQHA Customer Service @ (806) 376-4811 if they need assistance processing their e-Certificate.

AQHA members should present their e-Certificate to the Ford Dealership at time of purchase. Dealerships will be required to retain a copy of the ecertificate in the deal jacket for audit purposes.

First Responder Bonus Cash [+] Details

First Responders Bonus Cash

- $750 Bonus Cash offer exclusively for First Responders serving communities with the following jobs:

Eligible Customers:

Police
- Police Officer
- Sheriff/Sheriffx2019s Deputy
- Correctional Officer
- State Trooper
- Federal Law Enforcement officer (Example: Customs, Homeland and Security, etc.)

Fire Department
- Career Firefighter
- Volunteer Firefighter

EMT
- EMT
- Paramedic

Occupations that do not qualify for the incentive at this time:
- 911 Dispatcher
- Registered Nurse
- Ski Patrol-unless the customer has a EMT license
- CERT Team Members (Community Emergency Response team)
- VIPS- Volunteers in Police Service
- Search and Rescue
- Emergency Management Volunteers

- Customers will now be directed to www.fordspecialoffer.com/firstresponders to register and be validated online for their First Responders eligibility according to the program rules PRIOR to purchasing their vehicle. Once verified, customers will receive a certificate number that will be used to claim the program in VINCENT.

University of Michigan Alumni Assoc Bonus Cash [+] Details

University of Michigan Alumni Assoc Bonus Cash

AXZD Plan Customer Cash [+] Details

AXZD Plan Customer Cash

College Student Purchase Program [+] Details

Lincoln is announcing College Student Purchase Program, effective January 6, 2015, for ALL full-time and part-time college students (Freshmen, Sophomores, Juniors and Seniors), recent college or trade school graduates and current graduate school students.
- Effective January 4, 2017 Students who have graduated or will graduate within 3 years, between May 1, 2014 through January 2 , 2018 are eligible for this incentive.
- Incentive to include A/Z/D sale types

Competitive Conquest BONUS Cash [+] Details

Lincoln is announcing Competitive Conquest Bonus Cash, effective April 4, 2017.

Customers that currently Own or Lease a non-Ford/Lincoln/Mercury Motor Company Car, SUV or Light Duty
Truck will receive Conquest Cash towards the purchase or lease of an eligible new vehicle.

Current lease customers are not required to terminate their lease.

Customer must have leased/owned the competitive vehicle for a minimum of 30 days prior to the sale date
of the new VIN.

Customers who terminated a competitive vehicle lease up to 30 days prior to the sales of the new VIN are
eligible.

Customer is NOT required to trade in their vehicle.

Ford 3 Month Early Bird [+] Details

Lincoln AFS, Lincoln and your Market Areas are pleased to announce "3 Month" Early Bird, "3 Month" Early Bird Exception. This Early Bird Program offers select RCL customers, including Advanced Payment Plan (APP)
lessees, with scheduled terminations of a Focus(Gas & Electric), Fusion (Gas, Hybrid & Energi), Escape, Edge, Explorer and F-150 vehicle from May 2, 2017 through August 31, 2017 the opportunity to terminate early
with up to (#3) remaining payments waived, the remaining payments are the customer's responsibility. The program is limited to current qualifying RCL customers and requires the customer to purchase or lease a
new eligible 2016/2017-Model Ford or Lincoln Vehicles from April 4, 2017 through July 5, 2017.
- All Retail or Lease contracts MUST be financed through Ford Credit.
- Final Pay vehicles are not eligible.
- This program is not compatible with other Early Bird programs.

Lincoln 3 Month Early Bird [+] Details

Lincoln AFS, Lincoln and your Regional office are pleased to announce "3 Month" Early Bird, "3 Month" Early Bird Exception. This Early Bird Program offers select RCL customers, including Advanced Payment Plan (APP)
lessees, with scheduled terminations from May 2, 2017 - August 31, 2017 the opportunity to terminate early with up to (#3) remaining payments waived, the remaining payments are the customer's responsibility.
The program is limited to current qualifying RCL customers and requires the customer to purchase or lease a new eligible 2016/2017-Model Lincoln Vehicle from April 4, 2017 through July 5, 2017.

- All Retail or Lease contracts MUST be financed through Lincoln AFS.

- Final Pay vehicles are not eligible.

- This program is not compatible with other Early Bird programs.

Military Appreciation [+] Details

Military Appreciation Bonus Cash
- Effective February 8, 2016, there will be a new on-line verification process for customers to use
for this program. Dealers will no longer be required to validate or retain military documentation.
- $500 Bonus Cash offer exclusively for members of the following US Military Branches:
Eligible Customers:
* Active Military Personnel in the Army, Navy, Air Force, Marines, Coast Guard, National Guard
* Reservists serving on Active Duty and members of the Delayed Entry/Enlistment Program (DEP)
* Veterans within 2 years of separation, who are residents of the United States.
* Retirees
* Spouse/Surviving Spouse and other household members
For all eligible vehicle sold starting on February 8, 2016, customers will now be directed to
www.fordsalutesthosewhoserve.com to register and be validated online for their military
eligibility according to the program rules PRIOR to purchasing their vehicle. Once verified,
customers will receive a certificate number that will be used to claim the program in Smart
VINCENT.
- Offer is valid for the purchase or lease of a new eligible Ford Division vehicle. Limit one $500
Bonus Cash offer per vehicle purchased or leased.
-Dealers are no longer required to keep Military Personal documentation proof in the dealer
jacket. Documentation will be stored through x201CTroop IDx201D and approved by the certificate number
issued.
- Qualifying buyers will receive $500 Bonus Cash good toward the purchase or lease of any eligible
new vehicle.
- Final paid vehicles are NOT eligible.

RCL Renewal [+] Details

RCL Renewal

Customers who come out of any eligible Lincoln, Mercury or Ford RCL contract and purchase or lease a new eligible Lincoln vehicle are eligible for the below incentives.
- Customer must have leased the Lincoln vehicle for a minimum of 30 days prior to the sale date of the new VIN.

- RCL Renewal is compatible with any Owner Loyalty program

- Prior Commercial Lease contracts are NOT eligible for RCL Renewal.

Sirus Satellite [+] Details

Qualifying residents of the United States in the Central Market Area, East Market Area, Great Lakes Market
Area, Southeast Market Area, West Market Area-AZ, West Market Area-CA, West Market Area-CO, West
Market Area-ID, West Market Area-KS, West Market Area-MT, West Market Area-NE, West Market Area-NM,
West Market Area-NV, West Market Area-OR, West Market Area-SD, West Market Area-TX, West Market Area-
UT, West Market Area-WA, West Market Area-WY Region(s).

2017 Continental, MKC, MKZ, MKX, MKT, Navigator, MKS.

X Plan Partner Plus Offer [+] Details

Lincoln is announcing X-Plan Partner Plus Offer, effective April 4, 2017.

2017 MKX Select

Total Cash $1,000
Bonus Cash $1,000
Customer Cash $0
APR*
0.00% /36 mo
0.00% /48 mo
0.00% /60 mo
1.90% /72 mo
American Quarter Horse Assoc Member Offer [+] Details

The AQHA member links to http://www.fordspecialoffer.com/aqha from the AQHA website (www.aqha.com). They login to the website using their AQHA Member ID # and Zip Code (as printed on their AQHA Membership Card). Once logged in, the member is given the opportunity to change the name (individual or business) OR address that will be printed on the certificate. It is very important that the name and address match those included on the New Vehicle Purchase/Lease Contract. If the last name printed on the Certificate does not match the last name in the reported sold to information in Sales Reporting, the incentive will not be claimable in VINCENT. The certificate can be transferred to another person within the household before it is generated. Once the certificate is generated, it cannot be transferred to another person. The sale must be reported to the person / business name and address shown on the certificate.

AQHA members may contact AQHA Customer Service @ (806) 376-4811 if they need assistance processing their e-Certificate.

AQHA members should present their e-Certificate to the Ford Dealership at time of purchase. Dealerships will be required to retain a copy of the ecertificate in the deal jacket for audit purposes.

First Responder Bonus Cash [+] Details

First Responders Bonus Cash

- $750 Bonus Cash offer exclusively for First Responders serving communities with the following jobs:

Eligible Customers:

Police
- Police Officer
- Sheriff/Sheriffx2019s Deputy
- Correctional Officer
- State Trooper
- Federal Law Enforcement officer (Example: Customs, Homeland and Security, etc.)

Fire Department
- Career Firefighter
- Volunteer Firefighter

EMT
- EMT
- Paramedic

Occupations that do not qualify for the incentive at this time:
- 911 Dispatcher
- Registered Nurse
- Ski Patrol-unless the customer has a EMT license
- CERT Team Members (Community Emergency Response team)
- VIPS- Volunteers in Police Service
- Search and Rescue
- Emergency Management Volunteers

- Customers will now be directed to www.fordspecialoffer.com/firstresponders to register and be validated online for their First Responders eligibility according to the program rules PRIOR to purchasing their vehicle. Once verified, customers will receive a certificate number that will be used to claim the program in VINCENT.

University of Michigan Alumni Assoc Bonus Cash [+] Details

University of Michigan Alumni Assoc Bonus Cash

AXZD Plan Customer Cash [+] Details

AXZD Plan Customer Cash

College Student Purchase Program [+] Details

Lincoln is announcing College Student Purchase Program, effective January 6, 2015, for ALL full-time and part-time college students (Freshmen, Sophomores, Juniors and Seniors), recent college or trade school graduates and current graduate school students.
- Effective January 4, 2017 Students who have graduated or will graduate within 3 years, between May 1, 2014 through January 2 , 2018 are eligible for this incentive.
- Incentive to include A/Z/D sale types

Competitive Conquest BONUS Cash [+] Details

Lincoln is announcing Competitive Conquest Bonus Cash, effective April 4, 2017.

Customers that currently Own or Lease a non-Ford/Lincoln/Mercury Motor Company Car, SUV or Light Duty
Truck will receive Conquest Cash towards the purchase or lease of an eligible new vehicle.

Current lease customers are not required to terminate their lease.

Customer must have leased/owned the competitive vehicle for a minimum of 30 days prior to the sale date
of the new VIN.

Customers who terminated a competitive vehicle lease up to 30 days prior to the sales of the new VIN are
eligible.

Customer is NOT required to trade in their vehicle.

Ford 3 Month Early Bird [+] Details

Lincoln AFS, Lincoln and your Market Areas are pleased to announce "3 Month" Early Bird, "3 Month" Early Bird Exception. This Early Bird Program offers select RCL customers, including Advanced Payment Plan (APP)
lessees, with scheduled terminations of a Focus(Gas & Electric), Fusion (Gas, Hybrid & Energi), Escape, Edge, Explorer and F-150 vehicle from May 2, 2017 through August 31, 2017 the opportunity to terminate early
with up to (#3) remaining payments waived, the remaining payments are the customer's responsibility. The program is limited to current qualifying RCL customers and requires the customer to purchase or lease a
new eligible 2016/2017-Model Ford or Lincoln Vehicles from April 4, 2017 through July 5, 2017.
- All Retail or Lease contracts MUST be financed through Ford Credit.
- Final Pay vehicles are not eligible.
- This program is not compatible with other Early Bird programs.

Lincoln 3 Month Early Bird [+] Details

Lincoln AFS, Lincoln and your Regional office are pleased to announce "3 Month" Early Bird, "3 Month" Early Bird Exception. This Early Bird Program offers select RCL customers, including Advanced Payment Plan (APP)
lessees, with scheduled terminations from May 2, 2017 - August 31, 2017 the opportunity to terminate early with up to (#3) remaining payments waived, the remaining payments are the customer's responsibility.
The program is limited to current qualifying RCL customers and requires the customer to purchase or lease a new eligible 2016/2017-Model Lincoln Vehicle from April 4, 2017 through July 5, 2017.

- All Retail or Lease contracts MUST be financed through Lincoln AFS.

- Final Pay vehicles are not eligible.

- This program is not compatible with other Early Bird programs.

Military Appreciation [+] Details

Military Appreciation Bonus Cash
- Effective February 8, 2016, there will be a new on-line verification process for customers to use
for this program. Dealers will no longer be required to validate or retain military documentation.
- $500 Bonus Cash offer exclusively for members of the following US Military Branches:
Eligible Customers:
* Active Military Personnel in the Army, Navy, Air Force, Marines, Coast Guard, National Guard
* Reservists serving on Active Duty and members of the Delayed Entry/Enlistment Program (DEP)
* Veterans within 2 years of separation, who are residents of the United States.
* Retirees
* Spouse/Surviving Spouse and other household members
For all eligible vehicle sold starting on February 8, 2016, customers will now be directed to
www.fordsalutesthosewhoserve.com to register and be validated online for their military
eligibility according to the program rules PRIOR to purchasing their vehicle. Once verified,
customers will receive a certificate number that will be used to claim the program in Smart
VINCENT.
- Offer is valid for the purchase or lease of a new eligible Ford Division vehicle. Limit one $500
Bonus Cash offer per vehicle purchased or leased.
-Dealers are no longer required to keep Military Personal documentation proof in the dealer
jacket. Documentation will be stored through x201CTroop IDx201D and approved by the certificate number
issued.
- Qualifying buyers will receive $500 Bonus Cash good toward the purchase or lease of any eligible
new vehicle.
- Final paid vehicles are NOT eligible.

RCL Renewal [+] Details

RCL Renewal

Customers who come out of any eligible Lincoln, Mercury or Ford RCL contract and purchase or lease a new eligible Lincoln vehicle are eligible for the below incentives.
- Customer must have leased the Lincoln vehicle for a minimum of 30 days prior to the sale date of the new VIN.

- RCL Renewal is compatible with any Owner Loyalty program

- Prior Commercial Lease contracts are NOT eligible for RCL Renewal.

Sirus Satellite [+] Details

Qualifying residents of the United States in the Central Market Area, East Market Area, Great Lakes Market
Area, Southeast Market Area, West Market Area-AZ, West Market Area-CA, West Market Area-CO, West
Market Area-ID, West Market Area-KS, West Market Area-MT, West Market Area-NE, West Market Area-NM,
West Market Area-NV, West Market Area-OR, West Market Area-SD, West Market Area-TX, West Market Area-
UT, West Market Area-WA, West Market Area-WY Region(s).

2017 Continental, MKC, MKZ, MKX, MKT, Navigator, MKS.

X Plan Partner Plus Offer [+] Details

Lincoln is announcing X-Plan Partner Plus Offer, effective April 4, 2017.

2017 Navigator

Total Cash $4,000
Bonus Cash $4,000
Customer Cash $0
APR*
0.00% /36 mo
0.00% /48 mo
0.00% /60 mo
0.00% /72 mo
American Quarter Horse Assoc Member Offer [+] Details

The AQHA member links to http://www.fordspecialoffer.com/aqha from the AQHA website (www.aqha.com). They login to the website using their AQHA Member ID # and Zip Code (as printed on their AQHA Membership Card). Once logged in, the member is given the opportunity to change the name (individual or business) OR address that will be printed on the certificate. It is very important that the name and address match those included on the New Vehicle Purchase/Lease Contract. If the last name printed on the Certificate does not match the last name in the reported sold to information in Sales Reporting, the incentive will not be claimable in VINCENT. The certificate can be transferred to another person within the household before it is generated. Once the certificate is generated, it cannot be transferred to another person. The sale must be reported to the person / business name and address shown on the certificate.

AQHA members may contact AQHA Customer Service @ (806) 376-4811 if they need assistance processing their e-Certificate.

AQHA members should present their e-Certificate to the Ford Dealership at time of purchase. Dealerships will be required to retain a copy of the ecertificate in the deal jacket for audit purposes.

First Responder Bonus Cash [+] Details

First Responders Bonus Cash

- $750 Bonus Cash offer exclusively for First Responders serving communities with the following jobs:

Eligible Customers:

Police
- Police Officer
- Sheriff/Sheriffx2019s Deputy
- Correctional Officer
- State Trooper
- Federal Law Enforcement officer (Example: Customs, Homeland and Security, etc.)

Fire Department
- Career Firefighter
- Volunteer Firefighter

EMT
- EMT
- Paramedic

Occupations that do not qualify for the incentive at this time:
- 911 Dispatcher
- Registered Nurse
- Ski Patrol-unless the customer has a EMT license
- CERT Team Members (Community Emergency Response team)
- VIPS- Volunteers in Police Service
- Search and Rescue
- Emergency Management Volunteers

- Customers will now be directed to www.fordspecialoffer.com/firstresponders to register and be validated online for their First Responders eligibility according to the program rules PRIOR to purchasing their vehicle. Once verified, customers will receive a certificate number that will be used to claim the program in VINCENT.

University of Michigan Alumni Assoc Bonus Cash [+] Details

University of Michigan Alumni Assoc Bonus Cash

AXZD Plan Customer Cash [+] Details

AXZD Plan Customer Cash

College Student Purchase Program [+] Details

Lincoln is announcing College Student Purchase Program, effective January 6, 2015, for ALL full-time and part-time college students (Freshmen, Sophomores, Juniors and Seniors), recent college or trade school graduates and current graduate school students.
- Effective January 4, 2017 Students who have graduated or will graduate within 3 years, between May 1, 2014 through January 2 , 2018 are eligible for this incentive.
- Incentive to include A/Z/D sale types

Competitive Conquest BONUS Cash [+] Details

Lincoln is announcing Competitive Conquest Bonus Cash, effective April 4, 2017.

Customers that currently Own or Lease a non-Ford/Lincoln/Mercury Motor Company Car, SUV or Light Duty
Truck will receive Conquest Cash towards the purchase or lease of an eligible new vehicle.

Current lease customers are not required to terminate their lease.

Customer must have leased/owned the competitive vehicle for a minimum of 30 days prior to the sale date
of the new VIN.

Customers who terminated a competitive vehicle lease up to 30 days prior to the sales of the new VIN are
eligible.

Customer is NOT required to trade in their vehicle.

Ford 3 Month Early Bird [+] Details

Lincoln AFS, Lincoln and your Market Areas are pleased to announce "3 Month" Early Bird, "3 Month" Early Bird Exception. This Early Bird Program offers select RCL customers, including Advanced Payment Plan (APP)
lessees, with scheduled terminations of a Focus(Gas & Electric), Fusion (Gas, Hybrid & Energi), Escape, Edge, Explorer and F-150 vehicle from May 2, 2017 through August 31, 2017 the opportunity to terminate early
with up to (#3) remaining payments waived, the remaining payments are the customer's responsibility. The program is limited to current qualifying RCL customers and requires the customer to purchase or lease a
new eligible 2016/2017-Model Ford or Lincoln Vehicles from April 4, 2017 through July 5, 2017.
- All Retail or Lease contracts MUST be financed through Ford Credit.
- Final Pay vehicles are not eligible.
- This program is not compatible with other Early Bird programs.

Lincoln 3 Month Early Bird [+] Details

Lincoln AFS, Lincoln and your Regional office are pleased to announce "3 Month" Early Bird, "3 Month" Early Bird Exception. This Early Bird Program offers select RCL customers, including Advanced Payment Plan (APP)
lessees, with scheduled terminations from May 2, 2017 - August 31, 2017 the opportunity to terminate early with up to (#3) remaining payments waived, the remaining payments are the customer's responsibility.
The program is limited to current qualifying RCL customers and requires the customer to purchase or lease a new eligible 2016/2017-Model Lincoln Vehicle from April 4, 2017 through July 5, 2017.

- All Retail or Lease contracts MUST be financed through Lincoln AFS.

- Final Pay vehicles are not eligible.

- This program is not compatible with other Early Bird programs.

Military Appreciation [+] Details

Military Appreciation Bonus Cash
- Effective February 8, 2016, there will be a new on-line verification process for customers to use
for this program. Dealers will no longer be required to validate or retain military documentation.
- $500 Bonus Cash offer exclusively for members of the following US Military Branches:
Eligible Customers:
* Active Military Personnel in the Army, Navy, Air Force, Marines, Coast Guard, National Guard
* Reservists serving on Active Duty and members of the Delayed Entry/Enlistment Program (DEP)
* Veterans within 2 years of separation, who are residents of the United States.
* Retirees
* Spouse/Surviving Spouse and other household members
For all eligible vehicle sold starting on February 8, 2016, customers will now be directed to
www.fordsalutesthosewhoserve.com to register and be validated online for their military
eligibility according to the program rules PRIOR to purchasing their vehicle. Once verified,
customers will receive a certificate number that will be used to claim the program in Smart
VINCENT.
- Offer is valid for the purchase or lease of a new eligible Ford Division vehicle. Limit one $500
Bonus Cash offer per vehicle purchased or leased.
-Dealers are no longer required to keep Military Personal documentation proof in the dealer
jacket. Documentation will be stored through x201CTroop IDx201D and approved by the certificate number
issued.
- Qualifying buyers will receive $500 Bonus Cash good toward the purchase or lease of any eligible
new vehicle.
- Final paid vehicles are NOT eligible.

RCL Renewal [+] Details

RCL Renewal

Customers who come out of any eligible Lincoln, Mercury or Ford RCL contract and purchase or lease a new eligible Lincoln vehicle are eligible for the below incentives.
- Customer must have leased the Lincoln vehicle for a minimum of 30 days prior to the sale date of the new VIN.

- RCL Renewal is compatible with any Owner Loyalty program

- Prior Commercial Lease contracts are NOT eligible for RCL Renewal.

Sirus Satellite [+] Details

Qualifying residents of the United States in the Central Market Area, East Market Area, Great Lakes Market
Area, Southeast Market Area, West Market Area-AZ, West Market Area-CA, West Market Area-CO, West
Market Area-ID, West Market Area-KS, West Market Area-MT, West Market Area-NE, West Market Area-NM,
West Market Area-NV, West Market Area-OR, West Market Area-SD, West Market Area-TX, West Market Area-
UT, West Market Area-WA, West Market Area-WY Region(s).

2017 Continental, MKC, MKZ, MKX, MKT, Navigator, MKS.

X Plan Partner Plus Offer [+] Details

Lincoln is announcing X-Plan Partner Plus Offer, effective April 4, 2017.

2016 MKX Black Label

Total Cash $2,500
Bonus Cash $2,500
Customer Cash $0
APR*
0.00% /36 mo
0.00% /48 mo
0.00% /60 mo
1.90% /72 mo
American Quarter Horse Assoc Member Offer [+] Details

The AQHA member links to http://www.fordspecialoffer.com/aqha from the AQHA website (www.aqha.com). They login to the website using their AQHA Member ID # and Zip Code (as printed on their AQHA Membership Card). Once logged in, the member is given the opportunity to change the name (individual or business) OR address that will be printed on the certificate. It is very important that the name and address match those included on the New Vehicle Purchase/Lease Contract. If the last name printed on the Certificate does not match the last name in the reported sold to information in Sales Reporting, the incentive will not be claimable in VINCENT. The certificate can be transferred to another person within the household before it is generated. Once the certificate is generated, it cannot be transferred to another person. The sale must be reported to the person / business name and address shown on the certificate.

AQHA members may contact AQHA Customer Service @ (806) 376-4811 if they need assistance processing their e-Certificate.

AQHA members should present their e-Certificate to the Ford Dealership at time of purchase. Dealerships will be required to retain a copy of the ecertificate in the deal jacket for audit purposes.

First Responder Bonus Cash [+] Details

First Responders Bonus Cash

- $750 Bonus Cash offer exclusively for First Responders serving communities with the following jobs:

Eligible Customers:

Police
- Police Officer
- Sheriff/Sheriffx2019s Deputy
- Correctional Officer
- State Trooper
- Federal Law Enforcement officer (Example: Customs, Homeland and Security, etc.)

Fire Department
- Career Firefighter
- Volunteer Firefighter

EMT
- EMT
- Paramedic

Occupations that do not qualify for the incentive at this time:
- 911 Dispatcher
- Registered Nurse
- Ski Patrol-unless the customer has a EMT license
- CERT Team Members (Community Emergency Response team)
- VIPS- Volunteers in Police Service
- Search and Rescue
- Emergency Management Volunteers

- Customers will now be directed to www.fordspecialoffer.com/firstresponders to register and be validated online for their First Responders eligibility according to the program rules PRIOR to purchasing their vehicle. Once verified, customers will receive a certificate number that will be used to claim the program in VINCENT.

University of Michigan Alumni Assoc Bonus Cash [+] Details

University of Michigan Alumni Assoc Bonus Cash

AXZD Plan Customer Cash [+] Details

AXZD Plan Customer Cash

College Student Purchase Program [+] Details

Lincoln is announcing College Student Purchase Program, effective January 6, 2015, for ALL full-time and part-time college students (Freshmen, Sophomores, Juniors and Seniors), recent college or trade school graduates and current graduate school students.
- Effective January 4, 2017 Students who have graduated or will graduate within 3 years, between May 1, 2014 through January 2 , 2018 are eligible for this incentive.
- Incentive to include A/Z/D sale types

Competitive Conquest BONUS Cash [+] Details

Lincoln is announcing Competitive Conquest Bonus Cash, effective April 4, 2017.

Customers that currently Own or Lease a non-Ford/Lincoln/Mercury Motor Company Car, SUV or Light Duty
Truck will receive Conquest Cash towards the purchase or lease of an eligible new vehicle.

Current lease customers are not required to terminate their lease.

Customer must have leased/owned the competitive vehicle for a minimum of 30 days prior to the sale date
of the new VIN.

Customers who terminated a competitive vehicle lease up to 30 days prior to the sales of the new VIN are
eligible.

Customer is NOT required to trade in their vehicle.

Lincoln MKX VIN Specific Competitive Conquest [+] Details

Vin Specific Competitive Conquest

- This is a VIN Specific Incentive, which is only on specific 2016MY MKX with Sync Gen 2 units, built prior to 12/7/2015.

Ford 3 Month Early Bird [+] Details

Lincoln AFS, Lincoln and your Market Areas are pleased to announce "3 Month" Early Bird, "3 Month" Early Bird Exception. This Early Bird Program offers select RCL customers, including Advanced Payment Plan (APP)
lessees, with scheduled terminations of a Focus(Gas & Electric), Fusion (Gas, Hybrid & Energi), Escape, Edge, Explorer and F-150 vehicle from May 2, 2017 through August 31, 2017 the opportunity to terminate early
with up to (#3) remaining payments waived, the remaining payments are the customer's responsibility. The program is limited to current qualifying RCL customers and requires the customer to purchase or lease a
new eligible 2016/2017-Model Ford or Lincoln Vehicles from April 4, 2017 through July 5, 2017.
- All Retail or Lease contracts MUST be financed through Ford Credit.
- Final Pay vehicles are not eligible.
- This program is not compatible with other Early Bird programs.

Lincoln 3 Month Early Bird [+] Details

Lincoln AFS, Lincoln and your Regional office are pleased to announce "3 Month" Early Bird, "3 Month" Early Bird Exception. This Early Bird Program offers select RCL customers, including Advanced Payment Plan (APP)
lessees, with scheduled terminations from May 2, 2017 - August 31, 2017 the opportunity to terminate early with up to (#3) remaining payments waived, the remaining payments are the customer's responsibility.
The program is limited to current qualifying RCL customers and requires the customer to purchase or lease a new eligible 2016/2017-Model Lincoln Vehicle from April 4, 2017 through July 5, 2017.

- All Retail or Lease contracts MUST be financed through Lincoln AFS.

- Final Pay vehicles are not eligible.

- This program is not compatible with other Early Bird programs.

Lincoln MKX VIN Specific Owner Loyalty [+] Details

MKX VIN Specific Owner Loyalty is only on specific 2016MY MKX with Sync Gen 2 units built prior to 12/7/2015.

Military Appreciation [+] Details

Military Appreciation Bonus Cash
- Effective February 8, 2016, there will be a new on-line verification process for customers to use
for this program. Dealers will no longer be required to validate or retain military documentation.
- $500 Bonus Cash offer exclusively for members of the following US Military Branches:
Eligible Customers:
* Active Military Personnel in the Army, Navy, Air Force, Marines, Coast Guard, National Guard
* Reservists serving on Active Duty and members of the Delayed Entry/Enlistment Program (DEP)
* Veterans within 2 years of separation, who are residents of the United States.
* Retirees
* Spouse/Surviving Spouse and other household members
For all eligible vehicle sold starting on February 8, 2016, customers will now be directed to
www.fordsalutesthosewhoserve.com to register and be validated online for their military
eligibility according to the program rules PRIOR to purchasing their vehicle. Once verified,
customers will receive a certificate number that will be used to claim the program in Smart
VINCENT.
- Offer is valid for the purchase or lease of a new eligible Ford Division vehicle. Limit one $500
Bonus Cash offer per vehicle purchased or leased.
-Dealers are no longer required to keep Military Personal documentation proof in the dealer
jacket. Documentation will be stored through x201CTroop IDx201D and approved by the certificate number
issued.
- Qualifying buyers will receive $500 Bonus Cash good toward the purchase or lease of any eligible
new vehicle.
- Final paid vehicles are NOT eligible.

RCL Renewal [+] Details

RCL Renewal

Customers who come out of any eligible Lincoln, Mercury or Ford RCL contract and purchase or lease a new eligible Lincoln vehicle are eligible for the below incentives.
- Customer must have leased the Lincoln vehicle for a minimum of 30 days prior to the sale date of the new VIN.

- RCL Renewal is compatible with any Owner Loyalty program

- Prior Commercial Lease contracts are NOT eligible for RCL Renewal.

X Plan Partner Plus Offer [+] Details

Lincoln is announcing X-Plan Partner Plus Offer, effective April 4, 2017.

2016 MKX Premiere

Total Cash $2,500
Bonus Cash $2,500
Customer Cash $0
APR*
0.00% /36 mo
0.00% /48 mo
0.00% /60 mo
1.90% /72 mo
American Quarter Horse Assoc Member Offer [+] Details

The AQHA member links to http://www.fordspecialoffer.com/aqha from the AQHA website (www.aqha.com). They login to the website using their AQHA Member ID # and Zip Code (as printed on their AQHA Membership Card). Once logged in, the member is given the opportunity to change the name (individual or business) OR address that will be printed on the certificate. It is very important that the name and address match those included on the New Vehicle Purchase/Lease Contract. If the last name printed on the Certificate does not match the last name in the reported sold to information in Sales Reporting, the incentive will not be claimable in VINCENT. The certificate can be transferred to another person within the household before it is generated. Once the certificate is generated, it cannot be transferred to another person. The sale must be reported to the person / business name and address shown on the certificate.

AQHA members may contact AQHA Customer Service @ (806) 376-4811 if they need assistance processing their e-Certificate.

AQHA members should present their e-Certificate to the Ford Dealership at time of purchase. Dealerships will be required to retain a copy of the ecertificate in the deal jacket for audit purposes.

First Responder Bonus Cash [+] Details

First Responders Bonus Cash

- $750 Bonus Cash offer exclusively for First Responders serving communities with the following jobs:

Eligible Customers:

Police
- Police Officer
- Sheriff/Sheriffx2019s Deputy
- Correctional Officer
- State Trooper
- Federal Law Enforcement officer (Example: Customs, Homeland and Security, etc.)

Fire Department
- Career Firefighter
- Volunteer Firefighter

EMT
- EMT
- Paramedic

Occupations that do not qualify for the incentive at this time:
- 911 Dispatcher
- Registered Nurse
- Ski Patrol-unless the customer has a EMT license
- CERT Team Members (Community Emergency Response team)
- VIPS- Volunteers in Police Service
- Search and Rescue
- Emergency Management Volunteers

- Customers will now be directed to www.fordspecialoffer.com/firstresponders to register and be validated online for their First Responders eligibility according to the program rules PRIOR to purchasing their vehicle. Once verified, customers will receive a certificate number that will be used to claim the program in VINCENT.

University of Michigan Alumni Assoc Bonus Cash [+] Details

University of Michigan Alumni Assoc Bonus Cash

AXZD Plan Customer Cash [+] Details

AXZD Plan Customer Cash

College Student Purchase Program [+] Details

Lincoln is announcing College Student Purchase Program, effective January 6, 2015, for ALL full-time and part-time college students (Freshmen, Sophomores, Juniors and Seniors), recent college or trade school graduates and current graduate school students.
- Effective January 4, 2017 Students who have graduated or will graduate within 3 years, between May 1, 2014 through January 2 , 2018 are eligible for this incentive.
- Incentive to include A/Z/D sale types

Competitive Conquest BONUS Cash [+] Details

Lincoln is announcing Competitive Conquest Bonus Cash, effective April 4, 2017.

Customers that currently Own or Lease a non-Ford/Lincoln/Mercury Motor Company Car, SUV or Light Duty
Truck will receive Conquest Cash towards the purchase or lease of an eligible new vehicle.

Current lease customers are not required to terminate their lease.

Customer must have leased/owned the competitive vehicle for a minimum of 30 days prior to the sale date
of the new VIN.

Customers who terminated a competitive vehicle lease up to 30 days prior to the sales of the new VIN are
eligible.

Customer is NOT required to trade in their vehicle.

Lincoln MKX VIN Specific Competitive Conquest [+] Details

Vin Specific Competitive Conquest

- This is a VIN Specific Incentive, which is only on specific 2016MY MKX with Sync Gen 2 units, built prior to 12/7/2015.

Ford 3 Month Early Bird [+] Details

Lincoln AFS, Lincoln and your Market Areas are pleased to announce "3 Month" Early Bird, "3 Month" Early Bird Exception. This Early Bird Program offers select RCL customers, including Advanced Payment Plan (APP)
lessees, with scheduled terminations of a Focus(Gas & Electric), Fusion (Gas, Hybrid & Energi), Escape, Edge, Explorer and F-150 vehicle from May 2, 2017 through August 31, 2017 the opportunity to terminate early
with up to (#3) remaining payments waived, the remaining payments are the customer's responsibility. The program is limited to current qualifying RCL customers and requires the customer to purchase or lease a
new eligible 2016/2017-Model Ford or Lincoln Vehicles from April 4, 2017 through July 5, 2017.
- All Retail or Lease contracts MUST be financed through Ford Credit.
- Final Pay vehicles are not eligible.
- This program is not compatible with other Early Bird programs.

Lincoln 3 Month Early Bird [+] Details

Lincoln AFS, Lincoln and your Regional office are pleased to announce "3 Month" Early Bird, "3 Month" Early Bird Exception. This Early Bird Program offers select RCL customers, including Advanced Payment Plan (APP)
lessees, with scheduled terminations from May 2, 2017 - August 31, 2017 the opportunity to terminate early with up to (#3) remaining payments waived, the remaining payments are the customer's responsibility.
The program is limited to current qualifying RCL customers and requires the customer to purchase or lease a new eligible 2016/2017-Model Lincoln Vehicle from April 4, 2017 through July 5, 2017.

- All Retail or Lease contracts MUST be financed through Lincoln AFS.

- Final Pay vehicles are not eligible.

- This program is not compatible with other Early Bird programs.

Lincoln MKX VIN Specific Owner Loyalty [+] Details

MKX VIN Specific Owner Loyalty is only on specific 2016MY MKX with Sync Gen 2 units built prior to 12/7/2015.

Military Appreciation [+] Details

Military Appreciation Bonus Cash
- Effective February 8, 2016, there will be a new on-line verification process for customers to use
for this program. Dealers will no longer be required to validate or retain military documentation.
- $500 Bonus Cash offer exclusively for members of the following US Military Branches:
Eligible Customers:
* Active Military Personnel in the Army, Navy, Air Force, Marines, Coast Guard, National Guard
* Reservists serving on Active Duty and members of the Delayed Entry/Enlistment Program (DEP)
* Veterans within 2 years of separation, who are residents of the United States.
* Retirees
* Spouse/Surviving Spouse and other household members
For all eligible vehicle sold starting on February 8, 2016, customers will now be directed to
www.fordsalutesthosewhoserve.com to register and be validated online for their military
eligibility according to the program rules PRIOR to purchasing their vehicle. Once verified,
customers will receive a certificate number that will be used to claim the program in Smart
VINCENT.
- Offer is valid for the purchase or lease of a new eligible Ford Division vehicle. Limit one $500
Bonus Cash offer per vehicle purchased or leased.
-Dealers are no longer required to keep Military Personal documentation proof in the dealer
jacket. Documentation will be stored through x201CTroop IDx201D and approved by the certificate number
issued.
- Qualifying buyers will receive $500 Bonus Cash good toward the purchase or lease of any eligible
new vehicle.
- Final paid vehicles are NOT eligible.

RCL Renewal [+] Details

RCL Renewal

Customers who come out of any eligible Lincoln, Mercury or Ford RCL contract and purchase or lease a new eligible Lincoln vehicle are eligible for the below incentives.
- Customer must have leased the Lincoln vehicle for a minimum of 30 days prior to the sale date of the new VIN.

- RCL Renewal is compatible with any Owner Loyalty program

- Prior Commercial Lease contracts are NOT eligible for RCL Renewal.

X Plan Partner Plus Offer [+] Details

Lincoln is announcing X-Plan Partner Plus Offer, effective April 4, 2017.

2016 MKX Reserve

Total Cash $2,500
Bonus Cash $2,500
Customer Cash $0
APR*
0.00% /36 mo
0.00% /48 mo
0.00% /60 mo
1.90% /72 mo
American Quarter Horse Assoc Member Offer [+] Details

The AQHA member links to http://www.fordspecialoffer.com/aqha from the AQHA website (www.aqha.com). They login to the website using their AQHA Member ID # and Zip Code (as printed on their AQHA Membership Card). Once logged in, the member is given the opportunity to change the name (individual or business) OR address that will be printed on the certificate. It is very important that the name and address match those included on the New Vehicle Purchase/Lease Contract. If the last name printed on the Certificate does not match the last name in the reported sold to information in Sales Reporting, the incentive will not be claimable in VINCENT. The certificate can be transferred to another person within the household before it is generated. Once the certificate is generated, it cannot be transferred to another person. The sale must be reported to the person / business name and address shown on the certificate.

AQHA members may contact AQHA Customer Service @ (806) 376-4811 if they need assistance processing their e-Certificate.

AQHA members should present their e-Certificate to the Ford Dealership at time of purchase. Dealerships will be required to retain a copy of the ecertificate in the deal jacket for audit purposes.

First Responder Bonus Cash [+] Details

First Responders Bonus Cash

- $750 Bonus Cash offer exclusively for First Responders serving communities with the following jobs:

Eligible Customers:

Police
- Police Officer
- Sheriff/Sheriffx2019s Deputy
- Correctional Officer
- State Trooper
- Federal Law Enforcement officer (Example: Customs, Homeland and Security, etc.)

Fire Department
- Career Firefighter
- Volunteer Firefighter

EMT
- EMT
- Paramedic

Occupations that do not qualify for the incentive at this time:
- 911 Dispatcher
- Registered Nurse
- Ski Patrol-unless the customer has a EMT license
- CERT Team Members (Community Emergency Response team)
- VIPS- Volunteers in Police Service
- Search and Rescue
- Emergency Management Volunteers

- Customers will now be directed to www.fordspecialoffer.com/firstresponders to register and be validated online for their First Responders eligibility according to the program rules PRIOR to purchasing their vehicle. Once verified, customers will receive a certificate number that will be used to claim the program in VINCENT.

University of Michigan Alumni Assoc Bonus Cash [+] Details

University of Michigan Alumni Assoc Bonus Cash

AXZD Plan Customer Cash [+] Details

AXZD Plan Customer Cash

College Student Purchase Program [+] Details

Lincoln is announcing College Student Purchase Program, effective January 6, 2015, for ALL full-time and part-time college students (Freshmen, Sophomores, Juniors and Seniors), recent college or trade school graduates and current graduate school students.
- Effective January 4, 2017 Students who have graduated or will graduate within 3 years, between May 1, 2014 through January 2 , 2018 are eligible for this incentive.
- Incentive to include A/Z/D sale types

Competitive Conquest BONUS Cash [+] Details

Lincoln is announcing Competitive Conquest Bonus Cash, effective April 4, 2017.

Customers that currently Own or Lease a non-Ford/Lincoln/Mercury Motor Company Car, SUV or Light Duty
Truck will receive Conquest Cash towards the purchase or lease of an eligible new vehicle.

Current lease customers are not required to terminate their lease.

Customer must have leased/owned the competitive vehicle for a minimum of 30 days prior to the sale date
of the new VIN.

Customers who terminated a competitive vehicle lease up to 30 days prior to the sales of the new VIN are
eligible.

Customer is NOT required to trade in their vehicle.

Lincoln MKX VIN Specific Competitive Conquest [+] Details

Vin Specific Competitive Conquest

- This is a VIN Specific Incentive, which is only on specific 2016MY MKX with Sync Gen 2 units, built prior to 12/7/2015.

Ford 3 Month Early Bird [+] Details

Lincoln AFS, Lincoln and your Market Areas are pleased to announce "3 Month" Early Bird, "3 Month" Early Bird Exception. This Early Bird Program offers select RCL customers, including Advanced Payment Plan (APP)
lessees, with scheduled terminations of a Focus(Gas & Electric), Fusion (Gas, Hybrid & Energi), Escape, Edge, Explorer and F-150 vehicle from May 2, 2017 through August 31, 2017 the opportunity to terminate early
with up to (#3) remaining payments waived, the remaining payments are the customer's responsibility. The program is limited to current qualifying RCL customers and requires the customer to purchase or lease a
new eligible 2016/2017-Model Ford or Lincoln Vehicles from April 4, 2017 through July 5, 2017.
- All Retail or Lease contracts MUST be financed through Ford Credit.
- Final Pay vehicles are not eligible.
- This program is not compatible with other Early Bird programs.

Lincoln 3 Month Early Bird [+] Details

Lincoln AFS, Lincoln and your Regional office are pleased to announce "3 Month" Early Bird, "3 Month" Early Bird Exception. This Early Bird Program offers select RCL customers, including Advanced Payment Plan (APP)
lessees, with scheduled terminations from May 2, 2017 - August 31, 2017 the opportunity to terminate early with up to (#3) remaining payments waived, the remaining payments are the customer's responsibility.
The program is limited to current qualifying RCL customers and requires the customer to purchase or lease a new eligible 2016/2017-Model Lincoln Vehicle from April 4, 2017 through July 5, 2017.

- All Retail or Lease contracts MUST be financed through Lincoln AFS.

- Final Pay vehicles are not eligible.

- This program is not compatible with other Early Bird programs.

Lincoln MKX VIN Specific Owner Loyalty [+] Details

MKX VIN Specific Owner Loyalty is only on specific 2016MY MKX with Sync Gen 2 units built prior to 12/7/2015.

Military Appreciation [+] Details

Military Appreciation Bonus Cash
- Effective February 8, 2016, there will be a new on-line verification process for customers to use
for this program. Dealers will no longer be required to validate or retain military documentation.
- $500 Bonus Cash offer exclusively for members of the following US Military Branches:
Eligible Customers:
* Active Military Personnel in the Army, Navy, Air Force, Marines, Coast Guard, National Guard
* Reservists serving on Active Duty and members of the Delayed Entry/Enlistment Program (DEP)
* Veterans within 2 years of separation, who are residents of the United States.
* Retirees
* Spouse/Surviving Spouse and other household members
For all eligible vehicle sold starting on February 8, 2016, customers will now be directed to
www.fordsalutesthosewhoserve.com to register and be validated online for their military
eligibility according to the program rules PRIOR to purchasing their vehicle. Once verified,
customers will receive a certificate number that will be used to claim the program in Smart
VINCENT.
- Offer is valid for the purchase or lease of a new eligible Ford Division vehicle. Limit one $500
Bonus Cash offer per vehicle purchased or leased.
-Dealers are no longer required to keep Military Personal documentation proof in the dealer
jacket. Documentation will be stored through x201CTroop IDx201D and approved by the certificate number
issued.
- Qualifying buyers will receive $500 Bonus Cash good toward the purchase or lease of any eligible
new vehicle.
- Final paid vehicles are NOT eligible.

RCL Renewal [+] Details

RCL Renewal

Customers who come out of any eligible Lincoln, Mercury or Ford RCL contract and purchase or lease a new eligible Lincoln vehicle are eligible for the below incentives.
- Customer must have leased the Lincoln vehicle for a minimum of 30 days prior to the sale date of the new VIN.

- RCL Renewal is compatible with any Owner Loyalty program

- Prior Commercial Lease contracts are NOT eligible for RCL Renewal.

X Plan Partner Plus Offer [+] Details

Lincoln is announcing X-Plan Partner Plus Offer, effective April 4, 2017.

2016 MKX Select

Total Cash $2,500
Bonus Cash $2,500
Customer Cash $0
APR*
0.00% /36 mo
0.00% /48 mo
0.00% /60 mo
1.90% /72 mo
American Quarter Horse Assoc Member Offer [+] Details

The AQHA member links to http://www.fordspecialoffer.com/aqha from the AQHA website (www.aqha.com). They login to the website using their AQHA Member ID # and Zip Code (as printed on their AQHA Membership Card). Once logged in, the member is given the opportunity to change the name (individual or business) OR address that will be printed on the certificate. It is very important that the name and address match those included on the New Vehicle Purchase/Lease Contract. If the last name printed on the Certificate does not match the last name in the reported sold to information in Sales Reporting, the incentive will not be claimable in VINCENT. The certificate can be transferred to another person within the household before it is generated. Once the certificate is generated, it cannot be transferred to another person. The sale must be reported to the person / business name and address shown on the certificate.

AQHA members may contact AQHA Customer Service @ (806) 376-4811 if they need assistance processing their e-Certificate.

AQHA members should present their e-Certificate to the Ford Dealership at time of purchase. Dealerships will be required to retain a copy of the ecertificate in the deal jacket for audit purposes.

First Responder Bonus Cash [+] Details

First Responders Bonus Cash

- $750 Bonus Cash offer exclusively for First Responders serving communities with the following jobs:

Eligible Customers:

Police
- Police Officer
- Sheriff/Sheriffx2019s Deputy
- Correctional Officer
- State Trooper
- Federal Law Enforcement officer (Example: Customs, Homeland and Security, etc.)

Fire Department
- Career Firefighter
- Volunteer Firefighter

EMT
- EMT
- Paramedic

Occupations that do not qualify for the incentive at this time:
- 911 Dispatcher
- Registered Nurse
- Ski Patrol-unless the customer has a EMT license
- CERT Team Members (Community Emergency Response team)
- VIPS- Volunteers in Police Service
- Search and Rescue
- Emergency Management Volunteers

- Customers will now be directed to www.fordspecialoffer.com/firstresponders to register and be validated online for their First Responders eligibility according to the program rules PRIOR to purchasing their vehicle. Once verified, customers will receive a certificate number that will be used to claim the program in VINCENT.

University of Michigan Alumni Assoc Bonus Cash [+] Details

University of Michigan Alumni Assoc Bonus Cash

AXZD Plan Customer Cash [+] Details

AXZD Plan Customer Cash

College Student Purchase Program [+] Details

Lincoln is announcing College Student Purchase Program, effective January 6, 2015, for ALL full-time and part-time college students (Freshmen, Sophomores, Juniors and Seniors), recent college or trade school graduates and current graduate school students.
- Effective January 4, 2017 Students who have graduated or will graduate within 3 years, between May 1, 2014 through January 2 , 2018 are eligible for this incentive.
- Incentive to include A/Z/D sale types

Competitive Conquest BONUS Cash [+] Details

Lincoln is announcing Competitive Conquest Bonus Cash, effective April 4, 2017.

Customers that currently Own or Lease a non-Ford/Lincoln/Mercury Motor Company Car, SUV or Light Duty
Truck will receive Conquest Cash towards the purchase or lease of an eligible new vehicle.

Current lease customers are not required to terminate their lease.

Customer must have leased/owned the competitive vehicle for a minimum of 30 days prior to the sale date
of the new VIN.

Customers who terminated a competitive vehicle lease up to 30 days prior to the sales of the new VIN are
eligible.

Customer is NOT required to trade in their vehicle.

Lincoln MKX VIN Specific Competitive Conquest [+] Details

Vin Specific Competitive Conquest

- This is a VIN Specific Incentive, which is only on specific 2016MY MKX with Sync Gen 2 units, built prior to 12/7/2015.

Ford 3 Month Early Bird [+] Details

Lincoln AFS, Lincoln and your Market Areas are pleased to announce "3 Month" Early Bird, "3 Month" Early Bird Exception. This Early Bird Program offers select RCL customers, including Advanced Payment Plan (APP)
lessees, with scheduled terminations of a Focus(Gas & Electric), Fusion (Gas, Hybrid & Energi), Escape, Edge, Explorer and F-150 vehicle from May 2, 2017 through August 31, 2017 the opportunity to terminate early
with up to (#3) remaining payments waived, the remaining payments are the customer's responsibility. The program is limited to current qualifying RCL customers and requires the customer to purchase or lease a
new eligible 2016/2017-Model Ford or Lincoln Vehicles from April 4, 2017 through July 5, 2017.
- All Retail or Lease contracts MUST be financed through Ford Credit.
- Final Pay vehicles are not eligible.
- This program is not compatible with other Early Bird programs.

Lincoln 3 Month Early Bird [+] Details

Lincoln AFS, Lincoln and your Regional office are pleased to announce "3 Month" Early Bird, "3 Month" Early Bird Exception. This Early Bird Program offers select RCL customers, including Advanced Payment Plan (APP)
lessees, with scheduled terminations from May 2, 2017 - August 31, 2017 the opportunity to terminate early with up to (#3) remaining payments waived, the remaining payments are the customer's responsibility.
The program is limited to current qualifying RCL customers and requires the customer to purchase or lease a new eligible 2016/2017-Model Lincoln Vehicle from April 4, 2017 through July 5, 2017.

- All Retail or Lease contracts MUST be financed through Lincoln AFS.

- Final Pay vehicles are not eligible.

- This program is not compatible with other Early Bird programs.

Lincoln MKX VIN Specific Owner Loyalty [+] Details

MKX VIN Specific Owner Loyalty is only on specific 2016MY MKX with Sync Gen 2 units built prior to 12/7/2015.

Military Appreciation [+] Details

Military Appreciation Bonus Cash
- Effective February 8, 2016, there will be a new on-line verification process for customers to use
for this program. Dealers will no longer be required to validate or retain military documentation.
- $500 Bonus Cash offer exclusively for members of the following US Military Branches:
Eligible Customers:
* Active Military Personnel in the Army, Navy, Air Force, Marines, Coast Guard, National Guard
* Reservists serving on Active Duty and members of the Delayed Entry/Enlistment Program (DEP)
* Veterans within 2 years of separation, who are residents of the United States.
* Retirees
* Spouse/Surviving Spouse and other household members
For all eligible vehicle sold starting on February 8, 2016, customers will now be directed to
www.fordsalutesthosewhoserve.com to register and be validated online for their military
eligibility according to the program rules PRIOR to purchasing their vehicle. Once verified,
customers will receive a certificate number that will be used to claim the program in Smart
VINCENT.
- Offer is valid for the purchase or lease of a new eligible Ford Division vehicle. Limit one $500
Bonus Cash offer per vehicle purchased or leased.
-Dealers are no longer required to keep Military Personal documentation proof in the dealer
jacket. Documentation will be stored through x201CTroop IDx201D and approved by the certificate number
issued.
- Qualifying buyers will receive $500 Bonus Cash good toward the purchase or lease of any eligible
new vehicle.
- Final paid vehicles are NOT eligible.

RCL Renewal [+] Details

RCL Renewal

Customers who come out of any eligible Lincoln, Mercury or Ford RCL contract and purchase or lease a new eligible Lincoln vehicle are eligible for the below incentives.
- Customer must have leased the Lincoln vehicle for a minimum of 30 days prior to the sale date of the new VIN.

- RCL Renewal is compatible with any Owner Loyalty program

- Prior Commercial Lease contracts are NOT eligible for RCL Renewal.

X Plan Partner Plus Offer [+] Details

Lincoln is announcing X-Plan Partner Plus Offer, effective April 4, 2017.

Questions?
Please speak with our trade advisor for more information.